Launching an Innovation Campaign for Lazy Dizzy Toothbrush - Case Study Example

Required Capabilities for International LaunchDeveloping a decentralized model for a cost similar to an "in-country" model. Access multiple markets by developing strong public relations and customer connect campaigns through effective training and promotional strategy.Comply with requirements pertaining to sales, quality assurance, and marketing in an international scenario to attract a larger customer base.Proactive plan for conducting press tours in multiple languages, seminars on the specific product features of Lazy-Dizzy toothbrush by effective product presentations and training sessions Conduct continuous tests to ensure the quality of the product and establish distribution channels for the easy availability of the product.

Key ResourcesContent developers for promotional campaigns in international languages.Distributors and franchisees for effective salesProduct experts for effective manufacturing of the Lazy-dizzy toothbrush.Recruitment professionals and advertisers for staffing and marketing.Competent Salesforce and business development professionalsEffective Communication experts using latest technologies Voice of the customer as feedbackKey obstaclesCompetition Due to the changing customer preferences on toothbrush design, the competitor toothbrush companies are especially eager to put promising innovative designs onto store shelves as quickly as possible.

Competitors offer toothbrushes at minimum prices to attract the customer base with a less profit margin.International Product LaunchThe major challenge in an international product launch is to ensure that the performance of the current product is rated as an accurate product. It is observed that there has been a drastic increase in the usage of power-operated toothbrushes as the customers prefer to swift from traditional toothbrush which is operated manually. This justifies that there is the scope of the attractive and developing market for the innovative design of Lazy -Dizzy toothbrush.

Lazy-Dizzy toothbrush designs allow for an option that sets the power of the brushing action of the brush to either a "high" or "low" level. In most cases, the effectiveness of the brush will be greatest when it is set to its higher setting.