Principle of Recycling of Materials for Construction - Essay Example

Coca-Cola environmentally business sustainability Lecturer: Coca-Cola environmentally business sustainability Introduction The main aim of this research is to evaluate the sustainability indices in Coca Cola countries, critically examining the current program known as BASIX which is used to help reduce the consumption of water and energy as well as reduce emission of greenhouse gases. The research is aimed at evaluating the efficiency of the operations of BASIX, that is, how it has been of importance to the residents of Coca Cola Countries and the residents’ recommendations for even better operating system. The research’s interest rests on the point of seeing the construction sustainability improving to a very reliable level to the residents, engineers, government, and even environment. The research also gets to find out what coca cola engineers use, why and the ways of improving it considering the fact that since 2004, new equipment and even construction materials have been invented and so the ratings set by these sustainability indices might be inappropriate for the current generation (Adams G. H., 2005). The paper’s interest is development and from the history of the sustainability indices in Coca Cola Countries and as much as we consider BASIX as the best ongoing sustainability index in Coca Cola Countries, we should be aiming at improving it to the extent that it is at par with the problems arising or, form a better improved assessment tool. This can only happen when science intellectuals get deeper into the operating systems of BASIX and modify them or even come up with new devices which are better off. For it to happen, a thorough and critical research has to be conducted on that field to identify the problem, which in turn requires interaction with the experts of the different fields concerned for some time and come up with a helpful finding (Devitt, 2010). BASIX may have good objectives but the questions we should ask ourselves is, are those the only environmental problems facing the citizens of Coca Cola Countries as far as production and constructions is concerned?, is it only environmental problems that affect residents in Coca Cola Countries? These are the pending questions that this research is based upon. We as the users of BASIX have to help modify it for better results, and maybe we can continue to boast about the quality of our buildings again. Every actions in this world is always done to the benefit of the welfare of the human life, we always want to make our lives comfortable in any way, and that is why even the machineries invented in the early centuries by the likes of Aristotle have been improving each and every day. Take a look at the IT world, there was the desktop, then the TFT followed by a laptop and now we are having the palmtops. The same to the phone technology, we have moved from the booth telephones to the very simple, composed and multipurpose mobile phones and some are even having the Bluetooth technology. All these are just done to make life somehow simpler, or even do several things at once. As engineers, investors or building owners then, we also have a task of ensuring that the buildings we construct are ‘healthy’ for human life. An individual sited in an office has to be sure of his good health next minute and safety in terms of firmness of the building, people residing near industries have to be certain of clean breathing air any time they take it in. This just does not come on a silver platter as some philosopher said. There has to be commitment, team work and perseverance. Once the problems are pin pointed, part of the work is done, Just as the saying goes, a problem shared is a problem half solved (Elgar, 2004). The major issues in this research are, first, to get to know how the sustainability indices work. When we know how it works, we are able to select the areas of difficulties and deal with them. We are also able to kill some of our curious questions which at times difficult to ask or may be offending to the members. Secondly, the loopholes and how they can be mended. As you can see, this part can now be solved the moment we know the system functioning. This is the most challenging part in any research and this is because we have to come up with a solution but before it is put in action it has to be tested. It also has to be accepted as a good idea. This calls for a detailed and relevant research that explains each important factor. Finally, this research also aims at providing any proposal on how the indices can be improved and what can be done to ensure these proposals are implemented. These are new ideas that have to undergo a series of tests too for acceptance. For all these to occur, an intensive scrutiny of the technical such as building equipment has to be done. The equipment includes the insulation, lighting, glazing, putting up of water tanks and solar products. Nontechnical verification should also be examined and they include the engineers’ view towards the sustainability indices and their preferred options as well as the reasons behind their stands. The research also entails getting the engineers new ideas of ensuring efficacy in this field of construction (Blewits, 2008). There are other sustainability indices in Coca Cola Countries but this research will critically examine BASIX. Sustainability indices in general will be discussed shortly for the purpose of being able to connect well the functions of BASIX and how it works. This research focuses on BASIX as the sustainability index because it is the one currently on use. This means that it is the most effective among the ones available in the production field in Coca Cola Countries. We all know, water is vital for human life and occupies 70% of human body, and therefore it is mandatory for any human being coming up with any plan to consider water. This consists of how we can harness it, purify, and store it. As we know, there can be seasons of drought and therefore the importance of harnessing rainwater in water tanks can be evident. These ways of conserving water and ensuring that no water is wasted by excessive usage are what BASIX is trying to acquire in all its plans. Greenhouse gases are also harmful to human beings and therefore should be handled with extra care to ensure no or very little that is not harmful is emitted to the environment, which is also the objective of BASIX. Sustainability indices Sustainable indices also commonly referred to as environmental indices is the basically the philosophy of designing physical objects, built environments as well as services in compliance to the principals of environmental, social and economic sustainability(Benyus, 1975). To achieve this; sustainability design focuses on major objectives that include; consumption of non-renewable resources, waste minimization as well as creation of healthy productive environments. These objectives are attained via its principles which are embedded with the ability to minimize non-renewable energy consumption, optimize site potential, use environmentally friendly products as well as conserve water as a vital resource (Adams G. H., 2005). Indoor environmental quality is greatly enhanced by this design, as it aims at providing enough comfort and protection of the inhabitants of buildings, from negative influences of the environment. This thus further enhances building performance and service to its occupants(Feireiss, Architecture of Change 2: Sustainable and Humanity in the Built Environment, 2010). Its optimization and operational practices ability, guarantees the maintain ace of constructed buildings; thus increasing their life span as well as durability. This ability is very crucial especially in environments that are subjected to frequent and unprecedented environmental, calamities. The sustainability design philosophy continues to be credited for its peculiar and noble ability to accommodate and facilitate decision making at each phase of a design process in NSW. This aids in the reduction of negative impacts to both the environment and occupants of a designed building. Its uniqueness is reflected by the fact that it does this without compromising the predefined objectives of a particular construction(Fry, 2009). Its adoption of an integrated holistic approach necessitates compromise as well as tradeoffs which consequently have an affirmative influence to all phases in the building’s life cycle. These phases may comprise of the design, the construction and operation together with the decommissioning of a building or structure(Lipton, 2995). This design further encourages the use of low impact materials that require minimal energy to process. This aspect is facilitated by the consistence use of sustainably produced or rather recycled products in constructions. It emphasis on the use of quality and durable products in construction, though this products have a higher monetary value in the market but they however guarantee longer life span since they have to be replaced less often hence significantly reducing the impact of producing replacements time and again The use of materials on sites emphasized by this design clearly reflects its principle of recycling of materials for construction. It further provides for the disposal, procedure of waste by encouraging compost or anaerobic digestion of biodegradable waste To be able to get an in depth understanding of the sustainability indices in NSW, a critical examination of its objectives from an economic, environmental as well as social dimension is quite handy and will be comprehensively discussed in this research. This is meant to aid in the appreciation as well as appraisal of sustainability design based on the impacts it poses socially, environmentally and economically. Business analysis The SWOT analysis of Coca Cola Company Strengths Popularity: Coca cola is a very popular industry in the world, it exist in almost all part of the world, this gives it superiority over other soft drinks companies. The coca cola branding is obvious and easily recognized. To be honest no beverage company can be compared to coca cola magnitude social status. Many people buy coca cola, not because they like its taste but because it is widely accepted and they feel proud to be of it. Coca cola is enjoying an overwhelming popularity worldwide. The company Corporate social responsibility: Coca cola is investing a lot in social programs such as recycling, energy (Blewits, 2008). Customer loyalty: The company has the massive number of loyal customers world wide Strong marketing and advertising: There company spend a lot on advertisement and these increases its sales and brand recognition. The best global brand in the world in terms of value: Interbrand report shows that the coca cola company is the most valued brand in the world. The largest market share in the beverage: coca cola has the largest beverage market share in the world. Weakness Undiversified product portfolio: Unlike most of the company competitor, coca cola is focusing on in selling beverages which put it at disadvantage (Adams G. H., 2005). Negative publicity: The form is often criticized for high water consumption in water scarce regions and using harmful ingredients to produce its drinks. Brand failures: Coca cola is selling many brands buy only few of the brands earn it a lot. Significant focus on carbonated drinks: The company is still focusing majorly in selling carbonated drinks, this is being affected since the world is currently fighting obesity and moving towards consuming healthier food stuff and drinks. Opportunities Bottled water consumption growth: Consumption of bottled water is expected to rise in all part of the world. Growing beverages consumption in emerging markets: The consumption of soft drinks is still significantly growing in emerging markets where coca cola has the largest market share done by acquiring other companies (Adams G. &., 2005). Threats Competition from Pepsi Company: Pepsi is fiercely competing with coca cola over market share mostly in India. Decreasing gross profit and Profit and profit margins: The company profits has been decreasing and continue to decrease due to higher water and other raw materials cost. Water scarcity: Water is becoming scarce in most part of the world this makes the company to face criticism The Porters Five Forces Analysis Of Coca Cola Potential competitors: Since there is no entry barrier in beverage industry, there are many new brands appearing in the market with similar or lower prices than coke however, coca cola is having loyal customers who are not likely to switch to new brands. Threat of substitute products: there are many kinds of energy drinks product in the market therefore product like Pepsi cannot be easily distinguished with coca cola. Bargaining power of buyers: large retailers like Wal-mart put a lot of pressure on the company. The bargaining power of suppliers: the main ingredients for soft drinks are carbonated water, phosphoric acid, sweetener and caffeine since they are not concentrated in one place they put low pressure on the company. 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