Marketing Class - Essay Example

Few can deny the role that marketing plays in today's world. The main reason I chose to take this class is to expose myself to a variety of perspectives on marketing and the way it creates many of our buying choices. Marketing is not a monolithic concept; it is not one simple category. Instead marketing consists of many strands or branches, all of which influence the products that consumers buy and they prices that they are willing to pay for these products. More than this, marketing is able to shape peoples' dreams and even their intimate relationships. With all that power, marketing is a subject worthy of serious study.

One of the most important things marketers can do, and one of the things I wish to learn the most about, is the building of relationships with customers. Many companies succeed in the marketplace because they are able to develop and sustain relationships with consumers in a way that makes consumers feel as though they are part of a family. This is partly done by concerning a company with their consumer's satisfaction. Marketing is about playing into peoples' dreams and expectations of their own lives. The more that a company understands their customer's desires and wishes, as well as underlying factors such as demographics and income levels, the easier it is to build that relationship through marketing.

Marketing is an important part of our lives. To know the forces that help to dictate our choices in the marketplace, it is important to understand how marketing works. That is my main objective in taking this course.