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Marketing Journal - Personal Statement Example

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Being bombarded with hundreds or even thousands of advertisements every single day, I started this marketing class with a very pessimistic view of what advertising is. Looking at the first journal that I wrote, my previous view of marketing is a tool which saps the money of individual, luring everyone to purchase products and services which are not really necessary…
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Download file to see previous pages It enables me to appreciate the well-crafted marketing strategy of Starbucks instead of just branding it as a specialty coffee retailer focused on bringing cups of coffee in the market. I now see that the success of Starbucks is due to its well orchestrated and comprehensive marketing strategy. It provides that "Starbucks experience" by having good ambiance, good coffee, and good baristas. I would have to say that I appreciate its quest in using green coffee allowing it to help small farmers whose main livelihood is producing organically grown coffee which are consumed by Starbucks clients. I like the company's effort in ensuring that beans are "green" and "ethical" as this add value to their products. As a discriminating customer, I would gladly pay a premium for a product which is manufactured by a socially responsible business organization thinking that I am not just having a good product but is also given the opportunity and reach out to other people through my purchases.
I believe that marketing has a good impact in us. ...
Marketing is not bad in itself. Marketing just responds to our emerging needs noting that the success of a campaign is dependent on our responsiveness. Thus, I believe the harm that it can inflict on individuals and society is dependent on our acceptance of it.
The prevalence of corporate social responsibility as a good way of marketing a business organization is good for the society. As we customers continue to prefer products which are made by socially responsible manufacturers and service providers, we also continue to urge companies to give back to the society that they operate in. The greater participation of companies in livelihood, educational, and financial development of less privileged societies just shows how marketing helps the economy and society as a whole. Through marketing, we get informed of what companies do and how they contribute to sustainable development.
For me, the most important issue that companies should focus on in this time is the current economic slowdown. Recognizing that it is affecting all nations both developed and developing, companies should seek to minimize the blow of economic recession by helping in their own ways. This can be done by directly intervening in nations where help is needed. Another is through keeping their workers and focusing on other cost-cutting initiatives. I think it will be illogical to focus on environmental concerns at this present time when our problem is in economic sustenance. I will be very much pleased to see business organizations coordinating with government and other institutions in making the economic recession more bearable for everyone in the globe. This is an urgent matter and a business organization which calls ...Download file to see next pagesRead More
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