Taylor Swift Music - Essay Example

ID: Genre analysis Introduction With the increase in demand for entertainment, the people or audiences are discovering ways or means for satisfying the need and wants of the fans. The reaction video is considered as the important means of satisfying the demand of its audiences or fans. It is a speech event and a social action that has a definite communicative goal and is shared by the members of that specific discourse community. The genre is easily accessible by everyone, often published and it is easily audible and visible by the participants. The genre selected in this paper for discussion is reaction video fan genre of Taylor Swift music. The reaction video fan communities for music can be defined as the conventional category that determines or selects a particular music belonging to a set of conventions or shared traditions. The increase in the demand or craze of the audiences for reaction video can be observed from the fact that the audiences or the fans prefer to watch the videos in you tube. Fans are trying to create and develop new ways to interact. Therefore the relevant genre is continuously changing. The genre is mainly characterized by language, goal and structure. Thesis: Analysis of reaction video fan genre of Taylor Swift. The three main features of the reaction video genre are the structure, content and presentation Discussion The demand or the addiction for use of the internet is also increasing with the popularity and craze of the fans for watching various reaction videos. The video reaction fan genre for Taylor Swift songs can be observed from the fact that her fans prefer to download the videos and various applications on their mobile for watching the reaction video of their preferred songs. When the individual is put with an option to select the particular music, they prefer different types of music based on their taste and preference. People define music in different ways. Some enjoys watching music videos with their friends, whereas some others prefer listening to music alone with a cup of coffee and there are also some individuals who prefer listening to music by attending various clubs, parties, bars etc. When it comes to Taylor Swift it is observed that she is famous for singing hip hop music. She is famous for singing both the types of songs. She is music writer, composer and a singer. The structure of the reaction video explains the language of the song used by the singer while singing the song. It is through the use of the structured entertaining video of Taylor Swift song The YouTube user prefers to display the reaction videos on the screen so that the audience or the fans can follow the commentary. The demand and the craze of Taylor swift song can be observed from the increase in craze for watching its song video. She is sometimes sensitive, romantic, emotional introspective in nature which is perfectly suitable to her music. It is observed that if more freedom is provided to Taylor Swift for composing her songs, she will flourish more and generate more fans following in future .The reaction video of her songs are seen in the promotional posters for her new music video floating or circulating around the internet. (Lindner). The content used in the reaction video must appeal the fan or the audiences. The content or the theme of the music must be related or associated with the audience. The reaction video which contains meaning are more preferred by the audiences or the fans. . The expectation and the features of the video reaction genres vary from written genres to audio genres The music when composed does not attracts the attention of the audience, the music is often accompanied with audio and visual genres since it helps the audience or the fan to relate the song or the music with a particular incident or event. The video of her song “I knew you were trouble” explains the pain that is faced by the girl and she remained helpless when her partner was kicked severely by some strangers in a pub. Video reaction has more appeal as compared to audio music. The reaction video telecasted in you-tube generally adapt a humorous style in entertaining the audiences or the fans, thereby fulfilling the goals and the needs of the reaction video fan genre. Taylor Swift is well known for her pop music, it is observed that the audio- video music of Taylor Swift is more preferred and demanded by the fans as compared to only listening of her songs. The video of the song explains in detail the theme and the incident on which the music is based it provides a clear understanding of the music. Audio –visual is able to captivate the attention of the people in all related aspects. Therefore when it comes to music genre it plays an important and significant role (Swanson). The video of the song is required to be presented in such a way that it attracts the customers and entertained the audiences or the fan following of the particular artist. Apart from the positive aspect there can be negative aspect too, sometimes the music are very soothing and preferred by the fans or the target audience but the video of that particular music may not be liked or preferred by the same audience. The reaction video mainly features to listening to something unique for the first time. It creates more fun excitement. The response of each video represents different style of participation of its fan genre. Citing the example of Taylor Swift in this context it can be explained that she possess fan who prefers pop therefore her song “Tear drops on my guitar” is a awesome and preferred song of her fans and audience, therefore the audio of the song helps the audience or the fans in understanding the song or the music in better way as compared to only listening to the song without watching the video clips. The music symbolizes the pain which she undergoes when she found her beloved moving away from her and which rolled tears from her eyes which fell on her guitar. The video symbolizes an emotional feeling; therefore the music genre is accompanied by both audio and visual genre (Strecker). Her fans are of the opinion that they like her pop music and the music like haunted and change is undoubtedly rocking and she sometimes uses some folks and some songwriter or singer. She is a versatile singer and is able to captivate and satisfy the music preferred and demanded by her followers or the audience. Fans often apply the video reaction software for creating custom visualization to the hip hop music of their choice. The hip hop fan genre often develops montages of their favorite and most preferred live performance or TV shows of the singer or artist. Hip hop music genre includes the three important features such as content, presentation and structure that makes it easier for fulfilling the goals of that particular genre. The fan community of Taylor swift is so strong that they prefer to create digital images of Taylor Swift. This structure is designed on the basis of structure, presentation and theme. In order to entertain the music fan, the music is required to follow certain structure, content and present it with good quality (Mayes).The craze or the demand for the reaction video genre is promoted by the fan following. Therefore the reaction video is telecasted in such a way that it encourages the audiences or the fans to subscribe and watching the videos over and over again. The video reaction communities aim to release and feature the cover song by aspiring fan musicians. The main aim of music genre is to entertain its fan base by providing new and interesting theme and content in each song. The video reaction mainly follows the structured format which includes reviewing the reaction video and comments. The attitude, preference of the fans can be observed from the comment posted in the site. Video reaction genre is able to generate more fans following as compared to other genres since the songs or the music is preferred by the people of all age groups in all countries across the world. The audience generally prefers different music according to their taste and preference. From the analysis it is observed that pop fans are fairly loyal. It can be analyzed that the more music oriented genre inspires more loyalty to its listener. Taylor Swift is mostly preferred on a global basis by their fan following or audience. The video song makers usually compose their own songs, so that the audience can relate to it. Her fans use different graphic design software to support their favorite albums or songs The best way to communicate the message to its target audience or fan followers in video reaction genre is through telecasting the video of the music which will explain the theme or the context on the basis of which the music is composed. Taylor Swift is a well and versatile song composer and singer therefore she sings the music on the basis of certain background or theme and the video of her song will facilitate her audience or fan followers in understanding the song ranging from pop music, jazz music to country music (Ungerman). Conclusion From the above analysis it is clear that the music genre generally possess the largest fan following as compared to other genres. In order to measure and evaluate the popularity and the genre loyalty, the music is classified on basis of three important features of reaction video genres in countries across the world. The genre loyalty of all listeners is different for different singers. The reaction video songs are more influential as compared to the audio songs. The music genre functions like a doctor allowing the audience to relate it with their own practical life. The fan mainly prefers reaction videos since it helps them to understand the meaning and significance of the video. The reaction video fulfills the three important features of the reaction video such as structure, content and presentation. The structure organizes the reaction video, content is also considered as one of the important factor and it should be presented in such a way that it appeals the fan following. Works cited Lindner, Emilee. 21 Musicians who changed genre mid-career. October 26 2014. Web. 26 June 2015. < http://www.mtv.com/news/1973413/taylor-Swift-genre-country-pop/ >. Mayes, Patricia. Language, Social Structure, and Culture: A Genre Analysis of Cooking Classes in Japan and America. Netherland: John Benjamins Publishing. 2003. Print. Strecker, Erin. Taylor Swift shocks fans in new shake it off outtakes video. October 9 2014. Web. 26 June 2015. < http://www.billboard.com/articles/6281279/taylor-Swift-shake-it-off-outtakes-video >. Swanson, Ana. Which music genre has the most loyal fans? April 3 2015. Web. 26 June 2015. < http://www.washingtonpost.com/blogs/the-switch/wp/2015/04/03/charted-which-music-genre-has-the-most-loyal-fans/ >. Ungerman, Alex. 13 Taylor Swift fans who feel really bad for not liking her new music video. 14 February 2015. Web. 26 June 2015. < http://www.etonline.com/news/159787_taylor_Swift_fans_who_feel_really_bad_for_not_liking_her_new_music_video/ >. Read More