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Can streaming transform the music industry in the same way it has transformed the television industry with Netflix - Essay Example

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Mentioning of the word streaming in any context or any platform often draws goose bumps to many people as they are always on the lookout for any latest developments in that line. People have been tracking for any new entrants in the music industry through streaming audio and…
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Can streaming transform the music industry in the same way it has transformed the television industry with Netflix
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Can Streaming Transform the Music Industry in the same way it has transformed the Television Industry with Netflix Mentioning of the word streaming in any context or any platform often draws goose bumps to many people as they are always on the lookout for any latest developments in that line. People have been tracking for any new entrants in the music industry through streaming audio and video files. Therefore, streaming has taken over the television industry tremendously and helped it reinvent itself by producing massive advancements in the entertainment industry. Streaming in this context is the delivery method of the medium rather than the medium itself. There are different types of delivery medium, which can further be subdivided into either streaming or non-streaming media. Examples of streaming media include the radio and television. On the other hand, the non-streaming media include books, video cassettes, and even audio CDs. Out of the two categories, the former has a higher level of success as it has been a faster and more efficient mode of information transfer, which makes it the most liked by millions of people across the globe. This research paper, therefore, seeks to explain whether streaming can transform the music industry in the same way it has transformed the television industry with Netflix.
Streaming has over the years helped in transforming the television industry. These developments have also been witnessed in the music industry. Music lovers no longer need to be held siege of fulfilling their music passions by waiting for the broadcasting channels to air their favorite music videos. This is because they have the power to control what they want to listen to, where they wish to listen it, and when they wish to listen to it. However, streaming has brought with it its share of challenges as it has made the industry player draw their battle lines of who to take credit for some gains in the steaming industry. A case in point is the case of Taylor Swift pulling all her albums from Spotify, a popular streaming service (Carlson, 2014). She cited her reasons that she did not want to be part to the players who were shrinking the music sales (Davidson, 2014). Pulling an anti-streaming stance was meant to send out a message that the music industry thrived better in the non-streaming media (Dredge, 2014); a move I entirely support.
For a long time, the music industry has by large operated in the non-streaming platform. Though it has had its share of success, there has been increasing pressure by the music fans to increase the steaming of some music content to increase their accessibility (Dredge, 2014). This pressure is compounded further by the advancement in technology and the rapid changes in the technological advancement. Some quotas are of the opinion that it is a good thing for the music industry while others have contrary opinions. Those in support of this opinion argue that it will increase accessibility and diversity of music content, and that it will be cheap and more convenient as streaming also allows for downloading for later viewing (Dredge, 2014). Those in opposition of streaming argue that it will lead to the loss of revenue not only the music artist, but also to the broadcasting networks. Additionally, the critics also say that this is not a good thing for any economy as there will be massive job losses and a slump in the economy.
In conclusion, streaming is in my view a good thing to this industry, however, the con outweigh pros as it has a greater negative impact to the economy thus it is really not a good thing for the music industry. They should, therefore, still to their non-streaming platforms such audio CDs and video cassettes.
References
Carlson, N. (2014). SOURCE: Heres The REAL Reason Taylor Swift Pulled Her Songs From Spotify. Business Insider , n.
Davidson, L. (2014). Heres why Taylor Swift was wrong to pull her music from Spotify. The Telegraph , n.
Dredge, S. (2014). Adeles manager: Streamings the future, whether people like it or not. theguardian , n.
Dredge, S. (2014). Spotify CEO speaks out on Taylor Swift albums removal: Im really. theguardian , n. Read More
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