Two examples of design high street and high design.In 1000 words ,analyse these objects and discuss the reason why you feel your design are high street or - Essay Example

eans is that it is a required piece of luxury that helped people break out of a monotonous style of dressing, and made comfort the foremost consideration; the modern theory begs to differ. The modern theory sticks to the similar assumption that jeans are a comfort statement, yet it also stresses on the fact that it is a necessity. Here, the modern theory takes off on a more interpretative note. While a pair of jeans are a necessity, the tone for luxury has been set by celebrities lending their names to a line of jeans and other designer jeans that ‘fit and look better’ than the normal brands.

For example, while most people would opt for a pair of Lee or Levis’, design high street fashion is achieved with Zara and Marks and Spencers’, and high design is achieved by a couture label like Armani or that of Victoria Beckham’s. On the other hand, within the modern theory comes the second twist. Here, design high street meets high design to a great extent when a celebrity endorses a certain brand. This can be better understood through the following lines: When something has been perceived, then it has been noted and the message is recorded.

In the words of psychologist, W. H. Ittelson and F. T. Kilpatrick, perception can’t be definite, of ‘what is’. Rather what we perceive is created by ourselves, which is mostly based on past experiences (Arnorld,1992). Also people’s perceptions of brand are governed by some factors which are personal and public. It is one of important challenges for an advertiser trying to reach the customers, either by any form of mass communication like newspaper, or television ad so that they could notice it.

Even sometimes the consumer miss out some messages directed to them. So the main thing is to give them exposure. (Arnold, 1992, p. 241). For example if all the ads are in colors then a black and white will be noticed. So by this the customers attention can be taken. Awareness implies that the message has made an impression