h investment rate and ready availability of skilled labor, the rate of employment has risen as employment opportunities are developed (Kingfisher, 2006). According to Kingfisher (2006), India is a multicultural country with Hindus, Muslims and Sikhs who have different cultures and dress codes. Thus New Look will have difficulty catering to the different cultural niches. There is a gap between the social and thus the buying power differs. Women vary from extremely modern to extremely conservative.
India is a fast growing economy and it is progressing in all dimensions. Technologically India has successfully incorporated technology which has facilitated development and progress of most industries of the country. Machinery, telecommunication, information technology and communication etc. are competitive and can match world standards (Kingfisher, 2006). Today, the laws have eased and the environment supports foreign investment as long as the local industries are protected (Kingfisher, 2006) .
Under Indian law, “single-brand” retailers are allowed to open Indian subsidies only if they pass a stake of 49% to an Indian partner. The laws and regulations of India are not strong enough to control the plagiarism of designs which could be a threat for the firm (Keegan, 2004, p. 130-164). There are laws protecting the environment especially environmental pollution caused in production of clothes however, importance is not given to the environment and generally the business sector is insensitive to environmental issues (Mas, 1980). 2a) It takes a small startup amount, very little time and few legalities to start a sole business.
Also, there is lack of credit information, capital constraints and long gestation periods among such businessmen exists and therefore they prefer to remain sole traders. The owner is responsible for the whole business alone and has the final say in decision making. The law doesn’t make any distinction between the owner and the business (Gray,
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