REACHING YOUR INTENDED AUDIENCE - Essay Example

Health Communication and Advocacy affiliation Health communication and advocacy is one of the major aspects of improving the health of a society since the necessary knowledge regarding a health issue equips them. There are different methods of reaching an intended audience that when one intended to provide a health talk. Some of the methods of reaching intended audience include public speaking, newsletters, building of websites, direct mail, and email marketing (Fussell & Krauss, 2009).DescriptionPublic speaking: public speaking is the most efficient way of reaching target audience in a group.

For example, when an individual intends to reach individuals suffering from diabetes mellitus he/she can go an outpatient department and provide health education intended. Those who are suffering from diabetes mellitus shall be interested in the topic and will be much engaged unlike those who do not. In essence, public speaking provides a broader way of reaching intended audience who are not known to the speaker.Publishing of newsletters: Newsletter is another simpler and cheap way of meeting the target audience who are known and unknown.

An individual who wants to relay health information can use it through printing the intended information in newsletters and put them in strategic places that the public will pick. Among those who shall pick the newsletters some of the intended audience shall pick and read them. The intended information shall have been passed to the intended audience. For example, dissemination of healthy eating habits among diabetics can be passed through newsletter.Building of a website: websites provide a broad avenue of reaching the intended audience, which is achieved by developing a website that contain information that describes an intended health problem address.

Those individuals who are interested with the information posted there shall read and utilise the information to better their lives (Livingstone, 2004).Direct mail: when the target audience is known, then direct mail is very possible to be employed. The health care provider shall compose an email containing the intended information they should be relayed to the audience. Emailing is better because it involves an exchange of ideas, questions and answers (Awan & Gauntlett, 2011).Budget StrategiesZero-based budget: This strategy involves allocation of all the money to various activities that need to be done during the entire project of the communication plan.

At the end of allocation of money to various activities the balance should be $0. This strategy works best when an individual is sure that money is going to come by the end month or after some period (Rice et al., 2006).Envelope Strategy: This is where an individual set up envelopes with different categories depending on the variable spending. Therefore, each activity shall be allotted its amount of money in prior such that when time comes to execute that activity then money is withdrawn from the envelope that it was allocated.

This method of budgeting is excellent, but it needs an individual to keep the expenses under considerable control.Priority-based budgeting: This is a type of budgeting strategy in which an individual prioritise all the activities that he/she wants to undertake. This type of budgets makes an individual to plan wisely and undertake all the necessary actions that have a good impact on the project. Despite its merit of completion of vital things first, it requires strict monitor of the spending (Kung, Huang, & Cheng, 2013).

ConclusionIn health promotion and prevention, it is vital to disseminate information to the public. However, it is necessary to reach the intended audience otherwise; the health message relayed cannot be useful. To achieve this, method such as public speaking, website building, emails and newsletters are imperative to reach the audience. In accomplishing the intended health program, budgeting is very integral since ensure full completion of the project. Different methods of budget strategies include zero budget, priority-based budget and envelope based budget.

ReferenceAwan, F., & Gauntlett, D. (2011). Creative and Visual Methods in Audience Research. In The Handbook of Media Audiences (pp. 360–379). Fussell, S. R., & Krauss, R. M. (2009). The effects of intended audience on message production and comprehension: Reference in a common ground framework. Journal of Experimental Social Psychology. Kung, F.-H., Huang, C.-L., & Cheng, C.-L. (2013). An examination of the relationships among budget emphasis, budget planning models and performance. Management Decision, 51, 120–140.

Livingstone, S. (2004). The Challenge of Changing Audiences: Or, What is the Audience Researcher to do in the Age of the Internet? European Journal of Communication. Rice, M., Broome, M. E., Habermann, B., Kang, D.-H., & Davis, L. L. (2006). Implementing the research budget. Western Journal of Nursing Research, 28, 234–241.