Communication Plan Strategy for Nissan Motor Corporation - Assignment Example

Communication Plan Strategy for Nissan Motor Corporation 30th September Step Determine Goal What issue is most important to your organization right now? Nissan endeavors to provide unique and state-of-the-art automotive and after-sales services to all its stakeholders (Nissan Motor Corporation, 2014b). Who is most affected by the issue stated above? The customers. Who makes decisions about the issue? The CEO of the customer makes the decision to which the customer endeavors to follow. What is the overall goal you want to achieve? , (i.e., what change would you be able to observe?) (Be specific.) The company needed to observe the needs and requirement of its customers and provided automotive that meets the demand and requirement in the market. Therefore, a communication manager would want to communicate company’s vision and mission. What tangible outcomes would you like to achieve through a communications effort? Through communication, a communication manager would want to maintain customer’s confidence while increasing sales at the same time. The company achieves this by investing in communication to its customer and request for their responses. This will help the management know its strength and weakness. Therefore, customer responses whether written and sent by post or emailed to the company will serve to evaluate the company. Step 2: Identify and Profile the Audiences Whose knowledge, attitudes and behavior must be changed in order to meet your goal? To achieve the company’s goal, Nissan Company need educate its customers so that they can alter their attitude and behavior to the benefits of the company needs of selling more automotive while still engages with its stakeholders. Who else is affected if you succeed in your goal? (Secondary audience) The shareholder increase when the company increases its market and customers base. Are there others who can influence primary and secondary audiences? (Tertiary audiences) Tertiary audiences affect and influence the communication of the company to the customers and its shareholders. The Nissan competitors would want to know how the company is strategizing for the market so they can also make changes to their company’s strategies. Therefore, any decision that Nissan have to communicate to its customers and shareholders has to consideration of the effects it has on its competitors such as Toyota (Audience Strategy for All Professional Business Communication ). Audience Segmentation Worksheet. Audience Customers Describe what you know about this audience’s knowledge, attitudes and behaviors as they relate to your issue Nissan has one of the most valuable customers among the automotive manufacturing companies. They devout their life using Nissan made vehicles and other automobile products because they get the best products and services from the company. Nissan surprised one of their loyal customer, a Canadian woman, Ms. Karen Ackroyd with a new 2015 Nissan Micra (Nissan Motor Corporation, 2014a). This was as a result of her good perception toward attitude toward the company’s products. Therefore as demonstrated by Ackroyd, Nissan customers are engaged and respond to company’s communications. What are the barriers to this audience fully supporting or participating in reaching your goal? What are the benefits if they do? One of the main barriers to customer communication is the lack of sensitivity. The customer may be affected by another issue that may make him or her nonresponsive (Barriers to Effective Communication). Moreover, physical destructions such as a network problem, noise and bad formatting for email break down communication. Audience Shareholders Describe what you know about this audience’s knowledge, attitudes and behaviors as they relate to your issue Shareholders are the sensitive people to communicate to because they are keen on making return on their investment. Therefore, they take into account whatever is communicated with uttermost precaution. What are the barriers to this audience fully supporting or participating in reaching your goal? What are the benefits if they do? The lack of proper knowledge of particular issues regarding investment may be an impediment to communicate to shareholders. Moreover, too much information distorts the agenda of information as shareholders may lack capacity to understand too much information (Barriers to Effective Communication). Audience Competitors Describe what you know about this audience’s knowledge, attitudes and behaviors as they relate to your issue Nissan competitors companies would want to know it marketing strategies. Therefore, communication managers should articulate good communication strategies not to defame or use unlawful competition practices when communicating to it customer and shareholders. What are the barriers to this audience fully supporting or participating in reaching your goal? What are the benefits if they do? One of the major communication barrier to competitors is cultural differences. Companies are run by people from diverse cultures and languages and this act as a barrier to effective communication. Moreover, noise also affects effective communication to all audiences. Therefore, company’s internal and external noise hinder communication to all its customers, shareholders and competitors. Step 3: Develop Messages Message Worksheet Audience: Customers: Nissan endeavor to provide innovative automotive at affordable prices. What are the barriers and benefits to your audience thinking, feeling, or acting on your issue? The customer may not get the message at all due to communication breakdown. However, when they get the communication about Nissan automobile, the company’s increases it sales and maximizes profits. What change in attitude (the way they feel about the issue) do you want to motivate in your audience to meet your goal? Nissan would want to inform its customers of the innovation that the company is using in its current products and thus change the customer attitude toward earlier automobile of the company. What change in the behavior (day-to-day actions) of your audience are trying to achieve? Nissan would want to ensure that people uses their products and products from other companies. Now, based on what you know about your audience needs to hear in order to think, feel or act, what are the three most compelling sentences you could use to motivate the audience? These are your messages. Nissan assures you of comfort, safety and efficiency. Moreover, Nissan offers the best innovative automotive in the market. Nissan care for your costs and offers affordable products to its customers. Audience: Shareholders: The best company to be proud of in the motor industry. What are the barriers and benefits to your audience thinking, feeling, or acting on your issue? Lack of understanding of the message by shareholders hinders effective mission and vision of Nissan Company. On the other hand, if the shareholders understand and internalize the messages they invest more in the company increasing the capital and thus expanding the company portfolio. Now, based on what you know about your audience needs to hear in order to think, feel or act, what are the three most compelling sentences you could use to motivate the audience? These are your messages. Nissan value it shareholders. The company ensures a good return on investment and Nissan is a company to be proud in the motor industry. Audience: Competitors: Nissan value it community and its environment. What are the barriers and benefits to your audience thinking, feeling, or acting on your issue? Culture differences would hinder effective communication to Nissan computers. However, effective communication would ensure that Nissan provide a good working relation that protect community diversity while taking into account environmental sustainability (Nissan Motor Corporation, 2014c). Now, based on what you know about your audience needs to hear in order to think, feel or act, what are the three most compelling sentences you could use to motivate the audience? These are your messages. Nissan enriches people’s lives (Nissan Motor Corporation, 2014c). Nissan provides a sustainable development of its community in the global business environment. Moreover, Nissan provides values through its diverse products and services (Nissan Motor Corporation, 2014c). Step 4: Select Communication Channels Channel Worksheet Audience: Customer Where or from whom does this audience get its information? Who do they find credible? Company website Where does this audience spend most of its time? Where are they most likely to give you their attention? Company Websites Complete list of channels your team wants to use to reach this audience: Websites Newspapers Television stations Radio Stations Audience: Shareholders Where or from whom does this audience get its information? Who do they find credible? Newspapers Where does this audience spend most of its time? Where are they most likely to give you their attention? Website Complete list of channels your team wants to use to reach this audience: Websites Newspapers Television stations Radio Stations Audience: Competitors Where or from whom does this audience get its information? Who do they find credible? Newspapers Where does this audience spend most of its time? Where are they most likely to give you their attention? Company Website Complete list of channels your team wants to use to reach this audience: Community Centers Street festivals Websites Newspapers Step 5: Choose Activities and Materials In communicating the above messages to the intended audience, Nissan Company management need to use the most efficient means in timing the specific audience. For example, Nissan needs to use Radio talk show, web links, and News conferences. In addition, the company may use promotional materials posters, video presentations as support materials. When communicating to the shareholders the company requires to uses News conferences, one-on-one meetings and speeches. This may require the use of video presentations, promotional items and other giveaways as supporting material. Lastly, the company need to conduct conferences, information’s fair and editorial board meetings at newspapers to communicate to its competitors. Therefore, this may require supporting materials such as opinion editorials, letter to the editors, posters and news releases. Step 6: Establish Partnerships Nissan partners with other companies to achieve its goal in reaching out to its customers, shareholders and its competitors. These companies include FedEx, Ashok Leyland, and Silicon Valley Technicians (Nissan Motor Corporation, 2012a; Sunnyvale, 2013; Nissan Motor Corporation, 2012b). References Audience Strategy for All Professional Business Communication . (n.d.). Retrieved from ncsu.edu: http://mgt.ncsu.edu/pdfs/career_resources/Audience%20Strategy.pdf Barriers to Effective Communication. (n.d.). Retrieved from marin.edu: http://www.marin.edu/buscom/index_files/Page565.htm Nissan Motor Coporation . (2012a, February 8). Nissan and FedEx test e-NV200 in London. Retrieved from nissann-global.com: http://reports.nissan-global.com/EN/?p=3289 Nissan Motor Corporation . (2012b, June 22). Partners Nissan and Ashok Leyland Gear up for Growth in India. Retrieved from nissan-global.com: http://reports.nissan-global.com/EN/?p=5516 Nissan Motor Corporation. (2014a, May 17). Nissan Gives a Micra ’87 Owner the Surprise of a Lifetime. Retrieved from nissan-global.com: http://reports.nissan-global.com/EN/?p=15286 Nissan Motor Corporation. (2014b, September 30). Our Company. Retrieved from nissan-global.com: http://www.nissan-global.com/EN/COMPANY/MESSAGE/VISION/ Nissan Motor Corporation. (2014c, June). Sustainability Report 2013. Retrieved from nissan-global.com: http://www.nissan-global.com/EN/DOCUMENT/PDF/SR/2014/SR14_E_All.pdf Sunnyvale, C. (2013, July 23). Silicon Valley Techies Envision Safer Roads with Autonomous Vehicles. Retrieved from nissan-global.com: http://reports.nissan-global.com/EN/?p=11995 Read More