Principles of Advertising(Mini Campaign) - Essay Example

Having its foundations rooted in sustainable agriculture, which produces exceptional food product quality, the farm-organization is family owned. This history is traceable to humble beginnings, where a family was able to organize its farm into the present entity it is. The presence of an on-farm processing plant, which aids in the freezing and pureeing of produce immediately after hours, aids in enhancing overall freshness, quality and nutritional value. This is best exemplified by the farm’s certification of sustainability, by the Food Alliance.

Initial business venturing was on fruits and vegetables that were sustainably grown and subsequently individually quick-frozen. It is these produce that were first marketed under the brand name – Stahlbush Island Farms, in their characteristic Kraft paper packaging. It is this background, which provided for the later entry of canned, organic gourmet purees, under Trademark Farmers. Successful launch of these products provides an avenue of diversification, as later on showcased by the unveiling of pumpkin based pet food supplements.

Environmentally conscious, the family-owned business later ventures into biogas production, through construction of a biogas plant. The target market for the farm would be drawn from different sectors, discussing the unveiling of organic foods and farm produce. Of primary importance are local community members of the State, which is primarily an agricultural setting. The audience present would include women group members, representative, and farmers, especially those practicing large-scale farming.

In addition would be government agency representatives, who stand for different agencies and institutions concerned with farming, product quality assurance and environmental management. There would also be the likely possibility of academic minds, keen on engaging further on the overall