StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...
Free

Content Strategy - Essay Example

Cite this document
Summary
The paper "Content Strategy" tells us about customer disposition to an offering. This includes the product, price, and service of your business. Offerings are products or services to fulfill the needs or wants of people, and sometimes both…
Download full paper File format: .doc, available for editing
GRAB THE BEST PAPER96.6% of users find it useful
Content Strategy
Read Text Preview

Extract of sample "Content Strategy"

  1. In most cases, the strategy used by the marketer to market an offering has a bearing on the buying behavior of the customer. Storytelling as a mainstream content strategy is very important in influencing customer disposition to an offering. Through the use of this strategy, the customer tends to discover new information about the product. For instance, he is made aware of the benefits and other features that he might not be aware of with regard to the product. Therefore, with storytelling, the customer is exposed to new information they may not be aware of. The internet is very effective in carrying out this exercise. One other advantage of this strategy is that it is captivating and it appeals to the interests of the targeted consumers. The marketer is also in a position to tailor the message in the desired way so that it can have a positive impact on the targeted consumers. Basically, the strategy of storytelling helps to increase the market share for the company.
  2. In order to strike an emotional cord, there are different brand storytelling techniques that are effective. The technique of presenting the product as unique is very effective since it appeals to the emotions of the targeted people. People are compelled to think deeply in a bid to establish the main reasons why the product is presented as unique compared to other similar market offerings. This marketing strategy is particularly designed to appeal to the emotions of the customers so that they can try the product. They tend to ask themselves this simple question: Why is the product better compared to other similar products found in the market? This is likely to compel customers to develop a positive perspective about the product. For instance, they will buy it on the basis of the emotional benefit they will gain from using it. In some cases, people are satisfied by the benefits they will derive from using a certain product. Therefore, the brand story should explain it all.
  3. The other elements in the brand story that are effective in content strategies include things such as product features and quality. In most cases, the consumers buy a product as a result of the information about that offering they have. Information about a product includes elements such as product features as well as quality. Customers are primarily interested in buying products that have value for their money. These products would satisfy the customers if they are comprised of quality features. This is the essence of marketing where the marketers seek to satisfy the needs and interests of the customers profitably. The brand story should speak on its own such that the customers may be compelled to try the product. Through careful designing of the brand story, the customer is in a better position to learn new things about the brand which he or she may not be aware of. This will create a positive attitude toward the market offering if they have the right information about the product.
Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Internet Marketing Essay Example | Topics and Well Written Essays - 500 words”, n.d.)
Internet Marketing Essay Example | Topics and Well Written Essays - 500 words. Retrieved from https://studentshare.org/miscellaneous/1628926-internet-marketing
(Internet Marketing Essay Example | Topics and Well Written Essays - 500 Words)
Internet Marketing Essay Example | Topics and Well Written Essays - 500 Words. https://studentshare.org/miscellaneous/1628926-internet-marketing.
“Internet Marketing Essay Example | Topics and Well Written Essays - 500 Words”, n.d. https://studentshare.org/miscellaneous/1628926-internet-marketing.
  • Cited: 0 times

CHECK THESE SAMPLES OF Content Strategy

The NFLs Digital Media Strategy

The NFL aims to gain several benefits from pursuing a digital Content Strategy.... Options Available There are several options open to the NFL n their pursuit of a lucrative digital Content Strategy.... The NFL also produces some of entertainments most sought after content.... The leagues ambitious programming and broadcasting plans now require the flexibility to allow it distribute this content via new programs, channels, and ventures....
5 Pages (1250 words) Essay

Mobile Marketing - Reaching the Untethered Consumers

The author Jake Sorofman has emphasized the significance of mobile marketing strategy for the emerging as well as established businesses of the contemporary world and also, its implications, benefits and some ground rules.... The paper "Mobile Marketing - Reaching the Untethered Consumers" states that environmentalists and other non-profit organizations, who have limited budgets, can do mobile marketing, as it is cost-effective and has the tendency to go viral at a much faster rate than traditional tools of marketing....
4 Pages (1000 words) Essay

Intercultural Relations and Marketing within MTV

The entry strategy and the mixed Content Strategy of MTV where they air 60% international music and 40% Arabic music and also ensuring that around 45% of the content to be aired is produced locally might work and enable the MTV to venture the culture-bound Arabic world.... Critically analyze MTV's strategy in the Middle East.... Comment on its entry strategy and also its strategy of providing mixed content to the market....
1 Pages (250 words) Case Study

Maximizing Benefits From Oil and Gas Production in Developing Countries through Value Addition

Throughout the paper, local content is used to refer to the added value to a host country.... Requirements for local content and addition of value are gradually becoming a norm in the regulatory frameworks of many oil-producing nations.... Local content participation can be measured based on a given project, an associate of the project or based on the country as a whole.... Local content can be defined as the value added to a host nation via the activities generated by gas and oil production (Wise and Shtylla 2007)....
8 Pages (2000 words) Term Paper

Social Media Presence of Red Bull

Red Bull has a great Content Strategy as they have their very own Red Bull Media House.... Red Bull has really found a strategy to drive up their sales and engage their customers.... They operate a TV station, publish a renowned magazine, make documentaries, movies and music and are involved in running a very thorough digital strategy.... Red Bull does not just have a blog tab on their website but their whole website is content filled....
5 Pages (1250 words) Case Study

Jan - Content Writer

Dedicated and skilful candidate with corresponding education and diverse experience is willing to extend expertise in the sphere of communication and public relations.... Ready to tackle new issues due to aptitude to interaction, can-do attitude, strong interpersonal and reasoning skills.... .... ...
2 Pages (500 words) Resume/CV

The Power of Facebook as a Social Platform

Therefore, a Content Strategy has to be developed and provided to potential customers through social media.... A Content Strategy is a tool used by organizations and entrepreneurs in developing strategies that will enable the success of their goals and mission.... Content Strategy has always been used to identify steps to be involved in the goal-oriented journey.... According to Halvorson (2010), the Content Strategy should be useful, and it should be in the form of publication whereby one can be able to get information about the company....
6 Pages (1500 words) Case Study

Social Media Marketing Plan for Gold Gym

By utilizing clear evidential result based practices and choosing the social media strategies that best fits GOLD GYM goals (whether they cover the brand building, building customer links, an integrated promotion, or a continuing social media plan), the company outlines a social media marketing strategy plan that aims to improve and expand on the preexisting ones to drive the company's online presence to guaranteed success (Tuten & Solomon, 2013).... roviding contagious and compelling content ...
6 Pages (1500 words) Business Plan
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Contact Us