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Smoking has been in the market for a long time with the negative impact of cigarettes being illustrated and communicated in the media with the sole purpose of reducing consumption. However, the introduction of E-cigarette is a breakthrough with the improved nicotine content and…
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Download file to see previous pages In the past, electronic cigarette has been seen as a media ploy. However, with technological change, it is possible to develop unique products and services. The E-cigarette is a product of innovation and intelligent product.
The amount of money spent on cigarette has been increasing over time due to increasing costs of production. However, with the production of the E-cigarettes have been effective in reducing the cost of cigarette consumption (Malaval and Benaroya 89). The research by the Howie Zee, the average consumption cost reduces over year, and the graph below illustrates the changes in costs after the uptake of the new product. The results are based on the personal consumption rate of one pack per day
The graph above illustrates the performance of E-cigarette compared to the tobacco cigarette which has been in use for a long time. However, the establishment of the e – cigarette brand has been poor due to poor investments over the years. Media use has improved the performance of the cigarette for the last decade with the main beneficiary being the Blu brand of E-cigarette.
The blue cigarette has been developed with several flavors making it diversified with exceedingly many options. The product comes with seven flavors namely cherry crush, classic tobacco, Java Jolt, Magnificent Menthol, and vivid vanilla. Other flavors are peach schnapps and Pinna Colada. The variety offered makes the products better in providing options in the cigarette industry. The products do not have smoke, ash or smell making them valuable especially when used in public areas. The products contain rechargeable packs and the flavors are presented using cartridges in order to facilitate easy change of flavors (Preston 23). The flavor cartridge has great vapor and come with a single design, and each cartridge is equivalent to one pack of cigarettes. In addition, the company obtains smoke juices, which are manufactured in Wisconsin and the flavors ...Download file to see next pagesRead More
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