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HSBC - Outline Example

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China is also selected as an international market in which the company operates its banking services.
The abstract of the paper will comprise a presentation of the main…
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"HSBC"

Download file to see previous pages The aims and purpose of the paper in addition to the thesis statement will be presented within the introduction.
The background of the company will be presented in this section. This includes the services it offers, corporate strategy, goals, objective, vision and mission of the company. In addition, an internal environment analysis of the company will be given in this section of the paper through a SWOT analysis approach.
The role of globalization in the contemporary banking and financial services industry will be discussed in this section of the paper in relation to the internationalization processes of companies. The impact of globalization in the company’s corporate strategies such as human resource management and management of a global value chain through technology will also be discussed.
The strategies used by the company in entering new markets in a foreign country will be discussed in this part of the paper. The entry strategies into the Chinese banking and finance market will be specifically discussed. Justifications for each of the foreign market entry strategies will also be given with an analysis and discussion of pitfalls of these strategies. The following strategies will be discussed
The external business environment will be analyzed and discussed in this part of the paper. This will involve a critical analysis of the political, economic, legal, social cultural, ecological and technological environment within the Chinese banking and finance industry and how it affects the operations of HSBC. This analysis represents the application of the PESTLE analysis model for a specific market or industry.
The business strategies used by HSBC in achieving competitive advantage within the Chinese banking and finance market will be given here. This includes a discussion of international business strategies of the company such as marketing, human ...Download file to see next pagesRead More
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