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Marketing solving problems - Essay Example

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Contextually, a grocery store that experiences business hitches hence has no customers visiting its premises can have its problems solved by well established marketing mix (5Ps). This is a critical provision in the context of marketing and promotion of plunging business. It is…
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Download file to see previous pages 267). Most of the new products introduced into the market constantly face stiff competition from the related products. In this context, the “sinking” grocery store should constitute a credible marketing mix for its existing and newly introduced commodities.
Basically, organisations should establish, ratify, and embrace a considerable promotional mix when marketing their products (Banhegyi 2008, p. 236). Contextually, the concerned products should be sold at a considerable price based on its quality and other pricing provisions. The grocery store sells diverse kinds of foods from various places as well as cultures, it basically sell them again to customers. Appropriate marketing will obviously help in this context. The concerned commodities should be distributed to the right places and at the right time. All these are should be done using the most appropriate method of promotion or any other viable means of advertisement. For the grocery to generate an appropriate and practical marketing mix, its products must be of high quality, nutritious, and be appealing to consumers (Lamb, Hair & McDaniel 2011, p. 78). The prices of the products must be affordable and right to the customers (value for money).
Accordingly, the grocery store should recognize and satisfy its consumers’ demands. Additionally, the product usage, nutrition, and variety should be taken into consideration. The store should diversify its product areas ranging from fruits to fresh vegetable, snack food and sandwiches among others. The appearance and the perception of the consumers are also necessary when the grocery store is trying to introduce a new product to the market. The name, colour, and size of the product should be carefully established to ensure that it satisfies the customer’s demands. For the grocery store to obtain increased sales of ...Download file to see next pagesRead More
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