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Marketing Fundamentals Fall 2012 Midterm Exam - Essay Example

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The Coca-Cola Company is globally one of the most prominent beverage companies. Its head office is situated in Atlanta, Georgia, U.S.A. Founded and formulated by…
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Marketing Fundamentals Fall 2012 Midterm Exam
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Download file to see previous pages Many of the brand names are available from the three largest producers of soda products, The Dr Pepper Snapple Group, PepsiCo & Coca-Cola Company, are well-intentioned equivalent competitors of each other. The following chart listing these competitors by type or flavor of drink.
Many firms seek for a competitive advantage, but few truly realize what it is or how to accomplish and keep it. Competitive advantage is gain by contribution of consumer a superior value than the competitors, by offering lower prices or provided that best quality services or other benefits that give reason for a higher price. The strongest competitive advantage is policy that cannot be imitated by other competitors.
Like any company who has effectively endured a century of survival, Coca Cola has had to continue enormously fluent with their pricing strategy. They have the opportunity of a worthy competitor continuously driving them to be better, faster, and smatter.
A good or service is measured to be highly elastic if a minor change in price leads to a sharp change in the quantity of Supply or demand. These kinds of products and services are accessible in the marketplace and a person may not necessarily need them in daily life.
The Coca-Cola Company uses a different distribution model than all the other FMCG companies. Coca-Cola Company Limited only provides concentrate that actually makes the soft drink through its subsidiaries. This solution is the main ingredient and also is most kept secret recipe ever. It also has number of bottlers all around the globe who obtain the concentrate directly from the company and makes the liquid soft-drink under severe supervision of Coca-Cola Company. Some of the main bottlers of Coca-Cola Company Limited who mostly controls operations of bottling, they are F&N, Swire Group, SABCO etc. commonly known as Anchor Bottlers. After complete bottling operations, this soft drink is efficiently distributed around the world through a very effective ...Download file to see next pagesRead More
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