Are you ready marketing - Essay Example

Section/# Questions Relating to Marketing The group I chose to focus on was Capitol Media Solutions. This group isa relatively new entry into an already saturated field; however, the energy of the firm is evident from the information available on their website. Accordingly, the firm is a member of many different professional organizations to include: DMA, American Marketing Association, AAF, BMA, and AAC. As such the firm is also a new member of the 4A’s trade union. Although a recent entrant into the market, the firm has worked diligently to involve itself in key trade unions and professional organizations.

This action helps the firm to work to gain legitimacy despite its relative youth as compared to many of its competitors who have already made a name for themselves within the industry.The firm offers what it deems a unique approach to marketing in that demographics, psychographics, and behaviors of the target audience are formulated with ROI an ever present factor. Therefore, the overarching rubric of the reason why the analysis is being conducted is never lost in the weeds. Furthermore, each part of the marketing campaign is carefully mapped and integrated (inclusive of assigning specialists to the individual branches of the plan).

This specialist approach allows for an even more complete and tailored marketing plan to be delivered to clients without the need to make broad and sweeping generalizations with respect to certain aspects of the marketing plan/mix.Capital Media Solutions is a member of the 4A’s group trade association. The firm itself specializes in offering unique and tailored marketing services for a range of offerings to include: brand awareness promotion, leads generation, revenue increase, as well as attracting new customers to a given brand.

Further, the company offers tailored expertise across the gamut of media options. A further specialization offered is that the marketing mix they employ has a dedicated point of contact within the company at each and ever given phase. Thereby, the firm provides a specialist to guide their clients through individualized steps of the process without requiring a “jack of all trades” marketing specialist to provide a one size fits all approach to product marketing/development. Likewise, Capitol Media Solutions website is listed below with the URL of 4A’s Trade Union listed directly below that.

Company website: http://www.capitolmediasolutions.com/Trade Union Website: http://www.aaaa.org/Pages/default.aspxFurthermore, the firm although a recent entrant into the market is currently hiring and has an in house jobs bulletin in which it advertises a host of positions to include: Media Buyer, Media Planner, Media Strategist, Media Sales and other related openings. As such, the firm, although small, offers potential job seekers with fast moving and highly competitive job offerings. Lastly, a separate jobs forum does not exist as the company operates the jobs openings on its own website.

The site url and information pertaining to the information discussed above is located below.Company Job Offerings: http://www.capitolmediasolutions.com/jub_opp.php