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Marketing Property - Case Study Example

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The following paper will discuss and describe the crucial stages involved in the marketing and finally the sale of a residential property from an agent's point of view. Firstly, how would one define what an estate agent is An estate agent is someone who buys and sells immovable property by the instruction of or behalf of the owner the said property in question…
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Marketing Property
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Download file to see previous pages Thereby earning a commission calculated on an agreed percentage of the final sale price, usually around 6% to 10%.
As an estate agent I've been dealing in the property market for the past six months. A few weeks ago, I had canvassed throughout the area I had been given allocated when I had joined the estate agency. I had a special advert flyer printed with all the details of our estate agency's functions, our methods and ethics involved in selling properties and informing the public to contact me as soon as they have a property they would like to sell, because our agency has a fast sale rate, we are efficient, well presentable, professional and our clients investment and future would sit securely in the palm of our hands. We will attain the maximum sale price for our sellers. We always keep ethical obligations towards our sellers, buyers and any other parties involved in the sale, to ensure they are content with the entire agreement and all its processes.
I had been contacted by new sellers who were in need to sell their property rather urgently. They were relocating to Europe and amid beginning a new business venture they were in desperate need of their profits earned from the sale to fund a property they had already signed for on a sale clause stating they had to sell their property within one month, or else it will be passed onto another interested party.
Marketing Property 3
Without delay, I collected all the necessary documentation I needed to gather all the listing details of their property.
A package of documents comprising of:
(i) Company Portfolio including all recent major sales performed by our estate agency and myself, the strong ethics our firm stand by, awards our firm have received in the past and any other new developments or mergers our firm may have in the near future and possible factors such as the economic stability, ever changing exchange rate and political situations that may affect the prospective clients property investment value.
(ii) A Sole Mandate, so I would hopefully be able to secure my new clients to our firm in a binding contract that will stand strongly and securely so we can be the 'sole' estate agency firm to be able to sell their property and not accidentally landing in any commission disputes with other agencies over any miscommunications. That is why we always push for a sole mandate and if we don't receive one and we can only attain an open mandate, we always inform our clients of every investor we show the property to, to remove any possible miscommunications.
(iii) A Comparitive Market Analysis is very important to present to my clients. I'll pack my camera and laptop, so I can access the internet whilst my clients and I are discussing their properties details such as the fixtures, movable items, immovable items, immovable items they wish to add into the sale agreement that they would like to take that item with them, any special servitudes, or outbuildings that may belong to their property and ...Download file to see next pagesRead More
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