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Lower Division Capstone - Assignment Example

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Employee empowerment can be defined as the measure considered for improving the capability of an employee for decision making through providing information related to company, training along with educating and motivating to work with a team among others. Within the periphery of…
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Lower Division Capstone
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Lower Division Capstone Manager Mr. X September 13, Employee Empowerment Culture and Penetration Pricing Employee empowerment can be defined as the measure considered for improving the capability of an employee for decision making through providing information related to company, training along with educating and motivating to work with a team among others. Within the periphery of Human Resource Management (HRM), empowerment of employees has become a crucial task in order to ensure long-term growth and success for a company. Employee empowerment enables to increase the involvement of the employees in the organizational decision making process. By empowering the employees, a company is able to sustain and to compete in the competitive markets by introducing new innovative products and services in the market (Tutar, Altinoz, & Cakiroglu, 2011).
Penetration pricing in marketing context is considered as a strategic measure through which the company can fix their products or services price to be relatively lower than the existing market price. It can facilitate to draw customers at the initial phase of a product launch due to lower price of the product. Penetration pricing can be defined as the measure implemented by the company while launching new products in the markets in order to attract customers. This measure can help the company to increase customers’ demand and loyalty for their products and services (Holden & Nagle, 1998).
Contextually, in accordance with globalization, the business markets on a global basis have become competitive where a company needs to implement new innovative ideas into their operational process in order to sustain in the market with continued growth. In relation to this context DHL, a logistic company has incorporated the process of employee empowerment culture in Nigeria in order to sustain and to compete with its rivals in the market. In this process, DHL’s HRM considered two measures which included hall session and suggestion box for all the employees in order to engage them in the operational process (Myers Leadership, 2012).
In relation to penetrating pricing, Microsoft implemented the pricing strategy into their business process in order to compete with the rivals through increasing customer demand for their products and services. With the help of this strategy, Microsoft has lowered its communication suits product prices in the market in order to attract customers and to increase their product demand (Perez, 2012).
DHL’s considered measures followed under the culture of employee empowerment are hall session in which all the employees are gathered inside a hall and the HR manager discusses and shares information related to the company’s strategic planning with the employees. Furthermore, DHL has also introduced a suggestion box with which HR manager collects personal information from employees regarding any innovative ideas or problem that the employees are facing. Additionally, every letter is answered by the management through ‘monthly employee’s news letter (Myers Leadership, 2012).
Microsoft has lowered its communication suits’ price after eight months from the date of launching the product by considering the pricing strategy i.e. penetration pricing. This is because Microsoft wanted to increase customer base and its product’s demand in the market in comparison to Google Apps (Perez, 2012).
By introducing the employee empowerment culture in the business process, DHL has been able to become one of the best business companies in Nigeria (Myers Leadership, 2012).
According to the market analysis, Microsoft has been able to increase its customer base by a certain extent as compared to past after implementing the penetration pricing strategy (Perez, 2012).
After analyzing these situations, it can be stated that in order to incorporate employee empowerment culture, the company could conduct half yearly performance appraisal session in which the employees will be rewarded with bonus or awards among others based on their performance in terms of providing innovative and quality suggestions for the betterment of the company. Moreover, in relation to penetrating pricing, the company can provide more quality services along with reducing the price of the products.
In keeping with the discussed instances, the company could introduce Customer Relationship Management (CRM) strategy in order to develop the business processes. CRM can be observed as the process of building a positive relationship with the consumers through providing the demanded products and services within the specified time and with quality. With the help of this strategy, a company will be able to promote their brand name along with maximizing the profits (Lang, Paravicini, Pigneur, & Revaz, 2002).
Thank you for your consideration.
Holden, R. K., & Nagle, T. T. (1998). Kamikaze pricing. Retrieved from
Lang, A., Paravicini, D., Pigneur, Y., & Revaz, E. (2002). From Customer Relationship Management (CRM) to Supplier Relationship Management (SRM). University of Lausanne.
Myers Leadership. (2012). Culture of empowerment. Retrieved from
Perez, J. C. (2012). Office 365 price cuts lure bargain-hunters, analyst says. Retrieved from
Tutar, H., Altinoz, M., & Cakiroglu, D. (2011). The effects of employee empowerment on achievement motivation and the contextual performance of employees. African Journal of Business Management, 5(15), pp. 6318-6329. Read More
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