StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...
Free

Lower Division Capstone - Assignment Example

Comments (0) Cite this document
Summary
Employee empowerment can be defined as the measure considered for improving the capability of an employee for decision making through providing information related to company, training along with educating and motivating to work with a team among others. Within the periphery of…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER92.6% of users find it useful
Lower Division Capstone
Read TextPreview

Extract of sample "Lower Division Capstone"

Lower Division Capstone Manager Mr. X September 13, Employee Empowerment Culture and Penetration Pricing Employee empowerment can be defined as the measure considered for improving the capability of an employee for decision making through providing information related to company, training along with educating and motivating to work with a team among others. Within the periphery of Human Resource Management (HRM), empowerment of employees has become a crucial task in order to ensure long-term growth and success for a company. Employee empowerment enables to increase the involvement of the employees in the organizational decision making process. By empowering the employees, a company is able to sustain and to compete in the competitive markets by introducing new innovative products and services in the market (Tutar, Altinoz, & Cakiroglu, 2011).
Penetration pricing in marketing context is considered as a strategic measure through which the company can fix their products or services price to be relatively lower than the existing market price. It can facilitate to draw customers at the initial phase of a product launch due to lower price of the product. Penetration pricing can be defined as the measure implemented by the company while launching new products in the markets in order to attract customers. This measure can help the company to increase customers’ demand and loyalty for their products and services (Holden & Nagle, 1998).
Contextually, in accordance with globalization, the business markets on a global basis have become competitive where a company needs to implement new innovative ideas into their operational process in order to sustain in the market with continued growth. In relation to this context DHL, a logistic company has incorporated the process of employee empowerment culture in Nigeria in order to sustain and to compete with its rivals in the market. In this process, DHL’s HRM considered two measures which included hall session and suggestion box for all the employees in order to engage them in the operational process (Myers Leadership, 2012).
In relation to penetrating pricing, Microsoft implemented the pricing strategy into their business process in order to compete with the rivals through increasing customer demand for their products and services. With the help of this strategy, Microsoft has lowered its communication suits product prices in the market in order to attract customers and to increase their product demand (Perez, 2012).
DHL’s considered measures followed under the culture of employee empowerment are hall session in which all the employees are gathered inside a hall and the HR manager discusses and shares information related to the company’s strategic planning with the employees. Furthermore, DHL has also introduced a suggestion box with which HR manager collects personal information from employees regarding any innovative ideas or problem that the employees are facing. Additionally, every letter is answered by the management through ‘monthly employee’s news letter (Myers Leadership, 2012).
Microsoft has lowered its communication suits’ price after eight months from the date of launching the product by considering the pricing strategy i.e. penetration pricing. This is because Microsoft wanted to increase customer base and its product’s demand in the market in comparison to Google Apps (Perez, 2012).
By introducing the employee empowerment culture in the business process, DHL has been able to become one of the best business companies in Nigeria (Myers Leadership, 2012).
According to the market analysis, Microsoft has been able to increase its customer base by a certain extent as compared to past after implementing the penetration pricing strategy (Perez, 2012).
After analyzing these situations, it can be stated that in order to incorporate employee empowerment culture, the company could conduct half yearly performance appraisal session in which the employees will be rewarded with bonus or awards among others based on their performance in terms of providing innovative and quality suggestions for the betterment of the company. Moreover, in relation to penetrating pricing, the company can provide more quality services along with reducing the price of the products.
In keeping with the discussed instances, the company could introduce Customer Relationship Management (CRM) strategy in order to develop the business processes. CRM can be observed as the process of building a positive relationship with the consumers through providing the demanded products and services within the specified time and with quality. With the help of this strategy, a company will be able to promote their brand name along with maximizing the profits (Lang, Paravicini, Pigneur, & Revaz, 2002).
Thank you for your consideration.
Regards,
References
Holden, R. K., & Nagle, T. T. (1998). Kamikaze pricing. Retrieved from http://classes.bus.oregonstate.edu/fall-05/ba499/elton/Articles/Kamikaze%20Pricing.pdf
Lang, A., Paravicini, D., Pigneur, Y., & Revaz, E. (2002). From Customer Relationship Management (CRM) to Supplier Relationship Management (SRM). University of Lausanne.
Myers Leadership. (2012). Culture of empowerment. Retrieved from http://betsymyers.com/posts/culture-of-empowerment.htm
Perez, J. C. (2012). Office 365 price cuts lure bargain-hunters, analyst says. Retrieved from http://www.pcworld.com/businesscenter/article/252015/office_365_price_cuts_lure_bargainhunters_analyst_says.html
Tutar, H., Altinoz, M., & Cakiroglu, D. (2011). The effects of employee empowerment on achievement motivation and the contextual performance of employees. African Journal of Business Management, 5(15), pp. 6318-6329. Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Lower Division Capstone Assignment Example | Topics and Well Written Essays - 500 words - 2”, n.d.)
Retrieved from https://studentshare.org/miscellaneous/1602977-lower-division-capstone
(Lower Division Capstone Assignment Example | Topics and Well Written Essays - 500 Words - 2)
https://studentshare.org/miscellaneous/1602977-lower-division-capstone.
“Lower Division Capstone Assignment Example | Topics and Well Written Essays - 500 Words - 2”, n.d. https://studentshare.org/miscellaneous/1602977-lower-division-capstone.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Lower Division Capstone

Lower Division Capstone: L.A Lounge

...? Organizational and Corporate Finance Organizational and Corporate Finance There are many different businesses that operate within the world. The basic aim of almost every business (except Not-for-profit organizations) is to make profit for their respective owners. Before starting any business, the owner who inject the capital i.e. the ones who the business, tend to evaluate all different options before taking initiating on with a business. Investors evaluate and predict the outcomes and the results of any given business before they invest in any project and hence when they find any project worthwhile, they invest in it. A Sports Bar is a very feasible business venture that can be considered worthwhile within the Los Angeles area...
6 Pages(1500 words)Research Proposal

Lower Division Capstone : Nike

...of the project planning and mention the details of the activities along with the time requirements for each step (Lussier & Kimball, 2009, pp.424-428). Thus, the company in its planning and implementation of its different projects reflects the strategic and structured use of project management techniques focusing on lowering the costs and increasing revenues. To this, proper time schedules are planned and maintained intending to deliver products to the customers on time. An example of a Gantt chart can be represented through the following diagram: Figure 1. Multiple project Gantt Chart (Lussier & Kimball, 2009, p.430). The above figure represents a Gantt chart showing multiple projects where it can be realized that And1...
5 Pages(1250 words)Essay

Lower Division Capstone

...? Lower Division Capstone LOWER DIVISION CAPSTONE PART ONE ABBOT LABORATORIES: Abbot laboratories is a multinational pharmaceutical company based in America. It operates in more than 130 countries. As this company is already a renowned name in pharmaceutical business, it does not require a very hard marketing plan. So, the basic strategy of advertising the drugs in journals or newspapers should be continued. This strategy can be both low hanging fruit and home runs. There are no particular risks in this kind of marketing. The strategy of giving free drug samples to doctors is a very effective and risk free procedure. I would say that this...
3 Pages(750 words)Essay

Lower Divison Capstone

...? Lower Division Capstone 29-10-11 Lower Division Capstone Part The new chief executive of Versace, Gian Giacomo Ferrari, d his desire of increasing the Company’s focus on manufacturing Luxury fashion watches and jewellery, at the Baselworld watch fair held in March last year. Furthermore, he stated that he wishes to do this by introducing a new line of Versace Luxury watches till the end of 2010. In accordance with Mr. Ferrari’s intentions, a new line of Versace Luxury watches for women was introduced in December 2010. (Davis, D. K., & Versace, G.2011). Company authorities knew that the market was already ruled by some of the most...
4 Pages(1000 words)Essay

Lower Division Capstone

...Contents Contents 2 Introduction 3 GDP Calculation 3 Product Method 3 Income Method 3 Expenditure Method 4 Interpreting GDP 4 Measuring and ComparingGrowth 4 Comparing Prosperity 4 Output Composition 4 Expected US GDP 5 Bibliography 6 Introduction Gross Domestic Product(GDP) usually refers to the market value of the goods and services which have been produced in the country during a specific period (Sullivan, 2008).GDP was initially developed by Simon Kuznet for a report which was to be presented to the US congress in 1934. (Kuznets, 1934) GDP Calculation There are three basic ways to calculate GDP for any country- product method, the income method and the expenditure method. Product Method The product method of calculating GDP... Contents 2...
1 Pages(250 words)PowerPoint Presentation

Learning Journal

2 Pages(500 words)Essay

Lower Division Capstone: Google Company

...Lower Division Capstone: Google Company Abstract Since the growth of information technology as a result of the internet, Google Company has impacted people's lives. All ages, races and nations, have been impacted by Google. Google Company is an international corporation that provides internet related products and services to its customers. Some of the internet services provided by the company include cloud computing, advertising and software technologies and internet search. Google Company was incorporated as a company in 1998 and was first offered to the public in 2004. The company has continuously grown over the past few years triggering the development of chain of products,...
6 Pages(1500 words)Assignment

Lower division capstone IP 2

...growth rate of the country has been observed to have stabilized because of the recovery of the many large-scale industries in America (Trading Economics, 2013). The GDP growth rate plays between 2.8% and 3.6%, and as long as the economy maintains this value, the economic growth of the United States is expected to grow quite exponentially in the future years. One significant increase that has potentially helped the GDP growth rate of the country is the increasing exports of goods to 11.4% and an import of goods that lowered down to 0.9% from the previous 2.4%. Looking at the trends above, the GDP Growth Rate has a very good potential to rise in 2014. References Bureau of Economic Analysis (2013). National GDP and...
2 Pages(500 words)Essay

Lower division capstone ip3

...Lower Division Capstone of LOWER DIVISION CAPSTONE As being the marketing manager of the company, I am thinking of engaging new opportunities in my neighborhood, my expectations are that most of my interviews will be almost similar to the extent that the questions move on. So, I have preferred to organize few questions and answers which I expect could come out throughout the interview. (Guffey & Loewy, 2013, p. 476-477) To deal with this job straight on, I would like to classify three probable interviewers for myself and then practice the way to answer the few of the more tricky questions that I expect of being asked. Following is how I...
2 Pages(500 words)Essay

Lower division capstone ip4

...would ensure that the lower-end market remains catered for by the penetration pricing model by increasing the quality of the gadgets offered compared to the competition. Another theory in such a case would be the theory of market segmentation. This theory also advocates for the division of markets with the aim of attracting customers to new products. In conclusion, it can be deduced from the information above that employee empowerment and penetration pricing are important theories in the human resource and marketing areas respectively. When applied with care, these theories yield a lot of benefits for the company and should thus be highly considered. As shown above, their applications have positive...
2 Pages(500 words)Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Assignment on topic Lower Division Capstone for FREE!

Contact Us