Management Theories - Essay Example

The concept can be analyzed from four different points of view. Motivating employees to become creative in daily work environment and helping them to provide new ideas to organization. Organizations try to create an amicable environment of knowledge sharing, equal power sharing among employees. Top manage tries to create a flexible work force by empowering employees. This concept is derived from organizational psychology theory. Senior executives try to implement self actualization concept among employees by empowering them.

They try to create a skill society among employees (Doughty, n.d). Real Life Example Motivation level among employees can be increased by implementing employee empowerment concept. Empowerment can be done by increasing participation of employees in the decision making. Organization control does not follow top down approach in a learning organization. Employees have the right to take decisions and communicate the decision to top management. Example of employee empowerment is given below. W.L Gore & Associates is a product development company.

Workers of the company are always termed as associates rather calling them mere employees. The company follows ‘Lattice Management Structure’ to develop the concept of employee empowerment. . The company is named as best organization to work for in UK for consecutive eight years (Pride, Hughes, & Kapoor, 2011, p. 295). Conceptual Framework Employee empowerment model in W.L Gore & Associates is heavily influenced by the concept of self actualization. The company has created skill society among employees and employees perform with greater efficiency to become member of the society.

Alternate Model I will use the concept of lattice management system little differently for W.L Gore & Associates. I will integrate the concept of organizational psychology with self actualization concept. I will create flexible multifunctional departments in the organization. Team size for the multifunctional departments will be five. Giving importance on employee group empowering will be the key aspect of adopted model. Multifunctional department has the right to share knowledge and ideas with each other.

There are four hundred associates work for the company. I will design the empowerment model for eighty groups and implementation process will be less time taking than designing empowerment model for four hundred associates. Penetration Pricing Centrality of the concept of penetration pricing depends on sales objective of the company. The pricing strategy can be described as offering new product to customers at lower price with an objective to increase sales volume. There are two strategically aligned benefits associated with penetration pricing.

The pricing strategy might discourage other competitors to enter into market. Many competitors may fail to adopt penetration price due to lack of financial resources and hence will be forced to sell product at high price to cover break even. Penetration pricing helps company to attract price sensitive customers and switchers.