Nobody downloaded yet

Lower Divison Capstone - Essay Example

Comments (0) Cite this document
Lower Division Capstone 29-10-11 Lower Division Capstone Part 1: The new chief executive of Versace, Gian Giacomo Ferrari, stated his desire of increasing the Company’s focus on manufacturing Luxury fashion watches and jewellery, at the Baselworld watch fair held in March last year…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER91.5% of users find it useful
Lower Divison Capstone
Read TextPreview

Extract of sample "Lower Divison Capstone"

Download file to see previous pages K., & Versace, G.2011). Company authorities knew that the market was already ruled by some of the most prominent and famous luxury watch manufacturers such as the Anne Klein Watches, Rolex and Di Molodo Watches. Therefore, the Company authorities were well aware of the fact that the Company will have to deliberately set a low price because it faces a high degree of competition posed by legendary luxury watch manufacturer’s, who have been in the business from decades. Therefore, in launching the Versace Luxury Watches, the Company had to employ the theory of Price Penetration in an effort to gain a footing in the market. So, initially the prices of Versace watches were deliberately set very low as compared to the prices of other luxury Brand watches. The idea behind the implementation of price penetration strategy was to introduce the consumers to the Versace Watches at a lower price which would inevitably encourage the consumers to buy them. Secondly, the other purpose of setting lower prices was to encourage the customers to develop the habit of using Versace watches, so that when the Company eventually raises the prices, their sales would not be affected substantially. (Hassan et al 1994). Thirdly, the company’s use of penetration pricing strategy ensured that it would gain a substantial slice of the market because the low price of their watches would definitely attract retailers to buy large quantities of their product. The results of the implementation of the pricing penetration theory were simple; the Versace Watches were an instant success and their first annual sales were several folds higher than the Company had initially expected. The success of pricing penetration theory lies in the fact that Versace is a huge Company with revenue of over € 162.7 million, thus the Company was well adapted to cope with the high cost of the implementation of the theory. (Davis, D. K., & Versace, G.2011). However, if I had been the senior manager at the time the Company launched the watches, I would have definitely employed the theory of Market Skimming. Through the implementation of this theory, I would have ensured that the product is sold at a high price at the time of its launching because initially the product is unique in the market and for a large number of consumers; Uniqueness matters more than the price. (Needham et al 1990). Over the last few years, the Versace business environment has changed dramatically, and globalization has proved to be the catalyst of the change. In an effort to cope with the expansion of its business, Versace has sought to employ the strategy of employee empowerment. The company is based in Italy but is now expanding their business worldwide and for this the adoption of employee empowerment culture plays a vital role. Due to the opening of boutiques and stores across the world, the Company now relies extensively on the capabilities of its employees. The Company has introduced a range of training programs and other services which ensures that their employees are more reliable and capable of performing better than ever before. On the other hand, the Company ensures that its employees feel trusted and gives the right of decision making to them. Furthermore, through various employee benefitting policies, the employees are given self confidence in an effort to ensure that they remain motivated and perform their duties to their full capabilities. Therefore, in many ways the Versace fashion house lets its employees know that for them, their ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(“Lower Divison Capstone Essay Example | Topics and Well Written Essays - 1000 words”, n.d.)
Lower Divison Capstone Essay Example | Topics and Well Written Essays - 1000 words. Retrieved from
(Lower Divison Capstone Essay Example | Topics and Well Written Essays - 1000 Words)
Lower Divison Capstone Essay Example | Topics and Well Written Essays - 1000 Words.
“Lower Divison Capstone Essay Example | Topics and Well Written Essays - 1000 Words”, n.d.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Lower Divison Capstone

Lower Division Capstone: L.A Lounge

...? Organizational and Corporate Finance Organizational and Corporate Finance There are many different businesses that operate within the world. The basic aim of almost every business (except Not-for-profit organizations) is to make profit for their respective owners. Before starting any business, the owner who inject the capital i.e. the ones who the business, tend to evaluate all different options before taking initiating on with a business. Investors evaluate and predict the outcomes and the results of any given business before they invest in any project and hence when they find any project worthwhile, they invest in it. A Sports Bar is a very feasible business venture that can be considered worthwhile within the Los Angeles area...
6 Pages(1500 words)Research Proposal

Lower Division Capstone : Nike

...of the project planning and mention the details of the activities along with the time requirements for each step (Lussier & Kimball, 2009, pp.424-428). Thus, the company in its planning and implementation of its different projects reflects the strategic and structured use of project management techniques focusing on lowering the costs and increasing revenues. To this, proper time schedules are planned and maintained intending to deliver products to the customers on time. An example of a Gantt chart can be represented through the following diagram: Figure 1. Multiple project Gantt Chart (Lussier & Kimball, 2009, p.430). The above figure represents a Gantt chart showing multiple projects where it can be realized that And1...
5 Pages(1250 words)Essay

Lower Division Capstone

...? Lower Division Capstone LOWER DIVISION CAPSTONE PART ONE ABBOT LABORATORIES: Abbot laboratories is a multinational pharmaceutical company based in America. It operates in more than 130 countries. As this company is already a renowned name in pharmaceutical business, it does not require a very hard marketing plan. So, the basic strategy of advertising the drugs in journals or newspapers should be continued. This strategy can be both low hanging fruit and home runs. There are no particular risks in this kind of marketing. The strategy of giving free drug samples to doctors is a very effective and risk free procedure. I would say that this strategy can be considered as...
3 Pages(750 words)Essay

Lower Divison Capstone

...? JB Hi-Fi New ventures In Australia Part Introduction There are major uncontrollable and major factors that influence an organization’s decision-making and alter its strategies and performances. It is a condition in the economy and it is general to all companies in the specific economy. It includes the trend in the (GDP) Gross Domestic Product, Level of inflation, rate of population growth, Government spending, technological changes, legal-political factors, social conditions and fiscal and monetary policies. The specific factors that affect the business environments are political, environmental, social, technological, economical and legal factors are most common, and as a result of this the company’s management has decided... JB Hi-Fi New...
5 Pages(1250 words)Essay

Lower Division Capstone

...Contents Contents 2 Introduction 3 GDP Calculation 3 Product Method 3 Income Method 3 Expenditure Method 4 Interpreting GDP 4 Measuring and ComparingGrowth 4 Comparing Prosperity 4 Output Composition 4 Expected US GDP 5 Bibliography 6 Introduction Gross Domestic Product(GDP) usually refers to the market value of the goods and services which have been produced in the country during a specific period (Sullivan, 2008).GDP was initially developed by Simon Kuznet for a report which was to be presented to the US congress in 1934. (Kuznets, 1934) GDP Calculation There are three basic ways to calculate GDP for any country- product method, the income method and the expenditure method. Product Method The product method of calculating GDP... Contents 2...
1 Pages(250 words)PowerPoint Presentation

Lower Division Capstone

...Lower Division Capstone Lower Division Capstone This report is a summary of the last four year’s profitability picture of Wal-Mart Stores Inc. The sales, net profit and net profit margin figures for the years 2009 to 2012 are summarized below for your immediate reference. Wal-Mart Stores Inc. (2009-2012) (Wal-Mart Stores Inc., 2012) 2012 2011 2010 2009 Sales (US$ in millions) 443,854 418,952 405,046 401,244 Net Profit (US$ in millions) 15,699 16,389 14,335 13,400 Net Profit Margin (%) 3.54% 3.91% 3.54% 3.34% The sales figures reflected above are consolidated sales from Wal-Mart USA, Wal-Mart International and Sam’s Club. As...
1 Pages(250 words)Assignment

Lower Division Capstone

...Lower Division Capstone Manager Mr. X September 13, Employee Empowerment Culture and Penetration Pricing Employee empowerment can be defined as the measure considered for improving the capability of an employee for decision making through providing information related to company, training along with educating and motivating to work with a team among others. Within the periphery of Human Resource Management (HRM), empowerment of employees has become a crucial task in order to ensure long-term growth and success for a company. Employee empowerment enables to increase the involvement of the employees in the organizational decision making process. By empowering the employees, a company is able to sustain and...
2 Pages(500 words)Assignment

Lower division capstone IP 2

...growth rate of the country has been observed to have stabilized because of the recovery of the many large-scale industries in America (Trading Economics, 2013). The GDP growth rate plays between 2.8% and 3.6%, and as long as the economy maintains this value, the economic growth of the United States is expected to grow quite exponentially in the future years. One significant increase that has potentially helped the GDP growth rate of the country is the increasing exports of goods to 11.4% and an import of goods that lowered down to 0.9% from the previous 2.4%. Looking at the trends above, the GDP Growth Rate has a very good potential to rise in 2014. References Bureau of Economic Analysis (2013). National GDP and...
2 Pages(500 words)Essay

Lower division capstone ip3

...Lower Division Capstone of LOWER DIVISION CAPSTONE As being the marketing manager of the company, I am thinking of engaging new opportunities in my neighborhood, my expectations are that most of my interviews will be almost similar to the extent that the questions move on. So, I have preferred to organize few questions and answers which I expect could come out throughout the interview. (Guffey & Loewy, 2013, p. 476-477) To deal with this job straight on, I would like to classify three probable interviewers for myself and then practice the way to answer the few of the more tricky questions that I expect of being asked. Following is how I start. Before we start, I would...
2 Pages(500 words)Essay

Lower division capstone ip4

...companies, Foxconn failed in the area of employee empowerment. Instead of a strike which is detrimental to the progress of a company, empowered employees seek negotiations. As the senior manager in such a situation, I would have sought dialogue and not ignored the workers’ grievances. The other theory in this case would be the alternative dispute resolution theory. This would include the resolution of all issues that come about without a need to seek legal advice or going on strike. The theory of penetration pricing advocates for offering lower prices for given products during their introduction into the market to drive away competition. The benefits of applying this method lay in the aspect of attracting customers away...
2 Pages(500 words)Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Essay on topic Lower Divison Capstone for FREE!

Contact Us