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Lower Division Capstone : Nike - Essay Example

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THE NIKE CORPORATION AND A STUDY ON ITS INTERNAL AND EXTERNAL BUSINESS RELATED FACTORS INCLUDING PROJECT MANAGEMENT TECHNIQUES OF THE COMPANY ABSTRACT: The importance of a project management system in an organization is greatly recognized in the handling of different projects from one time to another thus involving timelines, management, tools and requirements for the company to enhance the system of project management…
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Lower Division Capstone : Nike
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Download file to see previous pages The internal processes of operations, finances and management issues have also been focused, including the project management policies of the company. This reflects the purpose of the study on the learning of the project timelines, critical paths and contingency planning, and the company’s needs for staff and tools. To this, examples of the company’s usage of PERT chart and Gantt chart have also been considered. Introduction: Nike Organization has been chosen as the subject of learning for this study. Headquartered Oregan in Portland, the company focuses its operations in delivering its customers with products of athletics. The company intends to have a competitive advantage over its competitors providing value to its shareholders. It has employed around one million people across different countries in the world (Company Overview, 2011). The company operates through its affiliate businesses that include Cole Haan, Converse Inc, LLC, NIKE Golf and others (NIKE, Inc.’s Brand Portolio, 2011). The organization is thus chosen to unlearn and understand their organizational environmental factors, their management and operational issues as well the impact of changes on the functions of its management. Organizational Environment: Nike Company being one of the largest companies in the world has tremendous focus on its corporate and social responsibility. On the accountability part of the company and as far as legal reporting of the company is concerned, NIKE makes all its information publicly available. The organization believes in social gatherings to collect views and opinions for the improvement of the company (Reporting Recognition, 2011). Even in the economic condition that reflected decline in the business results across the world, the Nike Company kept its focus on determining opportunities for their growth. The revenues of the company present high profitability margins since it focused on the organizational strengths of the company. The culture and organizational environment of the company is to a large extent responsible in connecting to their consumers across the world. The leadership and management in the organization is dedicated towards making use of every opportunity that comes in the way of the company’s operations (To Our Shareholders, 2010, pp.1-3). In the process, the company’s legal, social and economic environments take a major role in the organizational performance. NIKE’s Management, Operations and Finances: The company’s management, operations and the utilization of finances all focuses towards successful implementations of operational expertise in achievement of their organizational goals. The management of projects and operations is implemented by the company through management of costs as well as time to effectively meet the demands of their customers on time. Sustainability and conformity are considered as significant by the company in the management of the company’s projects and operations (Youssefi,n.d., p.1). Nike is an athletics products manufacturing company. Thus the company would require focusing on its project management to ensure that products are ready on time to be delivered to their customers. For this proper management of projects is highly necessary for such companies. Forecasting of sales is an important technique that enables a company ...Download file to see next pagesRead More
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