Lower Division Capstone - Essay Example

I would say that this strategy can be considered as home runs because this investment can bring about a lot of revenue in the future. In order to increase their revenue this company should market through digital media. This can also be categorized as low hanging strategy. I strongly recommend the use of this digital media i.e. online marketing, blogs, forums, social media etc as customer behavior is changing every day and people (doctors) mostly use internet as the source of information for new drugs.

This would definitely have positive effect on the company as it can have direct contact with customers through this. This can result in great financial improvements (Abbott 2011). DEAN FOODS: Dean foods is an American food company which mainly deals in milk and dairy products. Marketing plan for dean foods can be advertisements through newspapers or pamphlets, door to door service and change in the way of presenting the product. All these are very common yet effective ways of marketing. Advertisements in newspapers and door to door service both can lie in low hanging fruit category.

The success of the change in the presentation can be risky because it depends upon the consumer’s taste. . It is one of the top brands worldwide for women’s undergarments. It needs to be very innovative when it comes to its marketing strategies and it is already doing very well in it. New models should be hired every year so that consumers are not bored by the same faces. More and more ads should be put in all kind of magazines instead of just fashion ones. Any new product that comes up should be immediately advertised.

All these will help Victoria’s secret to continue being a monopoly in lingerie business. Hiring new models can be low hanging fruit for the company. Putting ads in different magazines can be both low hanging fruit and home runs. Hiring new models can be a little risky because the success of it actually depends upon customer’s taste. I would strongly recommend my second advice of advertising the product in all kind of papers and magazines because this would also target customers who do not read fashion magazines.

It will increase the demand and will enhance public relations (Business Week 2006; Franco 2000). BIBLIOGRAPHY: Dean Foods Company STRATEGIES: ONE BIG SECRET. Mark Del Franco 2000 Marketing Victoria's Secret. Business Week 2006. http://www.businessweek.com/bschools/content/oct2006/bs20061011_780959.htm Abbot Laboratories. Official Website 2011. PART TWO The company’s strategy of changing its focus from SUV to more fuel-efficient cars is more practical for today’s world where fuel prices are hiking every day.