Business Plan Paper - Essay Example

In their efforts to expand investment portfolios, investors evaluate the performance of a company by scrutinizing its business plan. In this regard, organisations should prepare business plans in order to expand their capital base. Another benefit of a business plan is that it conveys the leadership styles and how the company is positioned in the market. In this way, it creates confidence among the investors by indicating the strategies that the company will emulate to retain or improve its market position (Pinson 36).

In addition, a business plan indicates the financial performance of an organisation by undertaking a comparison between its forecasts and the performance in the previous years. The section below discusses a business plan of Coca-Cola bottlers Philippines Incorporation Coca-Cola Philippines is embarked on production of various Coca-Cola products such as Coke, Sprite and Coke Zero among others. Major ingredient that makes up Coke Zero, the recently launched product is Aspertame among others (Murden 25).

The objective of the company is to maximize the shareholders returns while being careful of the responsibilities of all the stakeholders. In addition, the company aims at becoming a responsible firm that build and support communities. Similarly, the objective of the company is to create value for its customers. The company target consumers within the age bracket of 16 to 50 years. This is based on the fact that these consumers are focused at active lifestyle emphasizing on good health. Additionally, they aim at keeping their sugar levels at a constant level.

In this regard, Coke Zero becomes a good option for them. The company undertakes its TV advertisement by use of endorsers such as Gabbie Merced, Eli Buendia and Billy Crawford. In addition, it emulates billboards especially along the roads connecting Cagayan de Oro to other cities (Juana et al 5). One