Strategic Plan Part 1 Conceptulizing a Business - Essay Example

All the aforementioned components exemplify the nature and purpose of an organization, its long-term goals, intention and logic behind its actions. This paper will present a comprehensive view of the function of the aforementioned elements in the formulation of a strategic plan. This paper will show this by establishing a mission, vision and values for Health and Beauty Rejuvenate (HBR). Proper business planning allows for the fulfillment of needs of both the firm and its customers. The objective of Health and Beauty Rejuvenate is to become the most recognized and preferential spa of choice where customers to enhance their innate beauty.

The firm will strive to offer its customers a tranquil environment with the view to provide the best spa services to its customers. The center of the spa’s vision is to manage its operations in a long-term milieu with the aim of enhancing both shareholder and customer value and giving back to the local community in which the business will operate. The organization has a single focus i.e. to pamper its customers. The organization’s mission is not only to restore and relax its customers but also to rejuvenate its customers’ wellness and beauty.

HBR intends to cater for its customers’ needs fully by providing first class services at immensely affordable rates. HBR aims at creating a peaceful environment, which ensures the clients instantly forget about their every day stresses, as well as providing services, which enhance clients’ lives. HBR will attain this objective through the employment of highly skilled and educated professionals committed to gaining thorough knowledge and appreciation of the firm’s clients to meet all their needs (Pearce & Robinson, 2009).

Since the mission of HBR is to become a world class and the spa of choice, HBR will endeavor to expand its business and attain permanence through the realization that its values are crucial to the execution of these