Marketing - Essay Example

Comments (0) Cite this document
As many people do not know about this technology yet, we will advertise the product to everyone around the world and let them know why it is important for them as consumers…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER93.9% of users find it useful
Read TextPreview

Extract of sample "Marketing"

Marketing Aero mobile is a new technology that was discovered in March 2008 by Panasonic Avionics Corporation. As many people do not know about thistechnology yet, we will advertise the product to everyone around the world and let them know why it is important for them as consumers. Also, we will explain to airline companies why they should have this service employed on their flights. As of right now, there are only three airlines that have been using this technology, such as Emirates and Turkish Airlines.
For our target market, we will focus on consumers and the airlines companies. The goal will be to let people know that aero mobile is a service in use by some airlines since 2008. This service allows people to use their cell phones while they are in the air. For example, airline passengers can talk to their friends using their blackberries and send emails through 3G. In addition, this is very helpful for people because it saves them money. For example, when a traveler uses his own cell phone on a flight, he will pay the regular or normal rate for a call. But, if he is going to use an airplane phone, it will be very expensive, as the rate per minute for an airplane phone is as high as US$5.
Also, the sound of a call will be clearer with a cell phone because the signal is stronger than an airplane phone. Moreover, we have found that the airline industry is the one industry that can use this service because this technology was specifically made for airline flights. I believe that this technology is very important in this era because there are many people who travel on long flights, and they may need to use their cell phones for business purposes. For example, business man sometimes needs to make sure his work is going on correctly while he is in flight. This service will help him to feel more comfortable because he uses his cell phone and he can talk any time during the flight. 
We are sure that if the airlines start having the aero mobile in their system or planning to have it as soon as possible, they will attract more people to travel in their airlines. For example, if you have a business man and he has a chance to travel from Dubai to Los Angeles. He can travels by three airlines which are British airways, Emirates airways, and Etihad airways. He will choose the Emirates airline because they have the new technology which is aero mobile and he will has the chance to use his cell phone any time during flight even if the flight is long way. 
Since we have only three Airlines are using this technology, the other airlines should have these special services to develop their market. For example, if they decided to have aero mobile, that will support their market and they could make more and more advertisement about their offers. In addition, we could bring some statistics from the airlines that have been using the aero mobile and how their profit and income increase is after the aero mobile services and will help to raise the sales too. 
In addition, we can offer delegates from our company to do some presentation for the Airlines. So they will explain about our product and what are the benefits of it. Also we are going to share with people and companies when they should use it and how it will work safely in the aircraft. For example, we prefer to use it after depart in about 30 minutes and before landing in about 30 minutes too. So that it will not make any problems with the control tower and the communication with the pilot. 
We will suggest airlines to try our product in the beginning and we are going to give them some offers such as free using of our services in the first month or two months. If the product demonstrates effectively with them, then they can make a contract with Aero Mobile and have this service always. Read More
Cite this document
  • APA
  • MLA
(“Marketing Essay Example | Topics and Well Written Essays - 250 words - 35”, n.d.)
Marketing Essay Example | Topics and Well Written Essays - 250 words - 35. Retrieved from
(Marketing Essay Example | Topics and Well Written Essays - 250 Words - 35)
Marketing Essay Example | Topics and Well Written Essays - 250 Words - 35.
“Marketing Essay Example | Topics and Well Written Essays - 250 Words - 35”, n.d.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document



...Marketing: Zara UK Executive Summary The marketing case of Zara is very essential because it reflects on theessential components of marketing that has enabled the business viability. The pattern observed in the market environment of the business defines its success. The business has balanced the market environmental factors to come up with an effective marketing plan. Customers are crucial players in the business because they dictate the entry behaviour that business would approach. The behaviour pattern of customers influences product innovation, distribution as well as product prices. Balancing marketing mix enables...
12 Pages(3000 words)Essay


...Marketing Analysis: The Case of Don Martin Limited Introduction Don Martin Limited was started about twenty three years ago as an auto supplier. The company has grown both in size and in the products offered and currently it operates in a large store with a total area of 910 meters (Grasby et al 379). The products stocked by the store include auto supplies, house-wares, motorcycles, sports equipment, TVs, radios, appliances and photographic equipments. Don Martin is strategically located at the heart of the blue-collar district where people come since they can get whatever they need for the area. Despite the fact that parking in the street is usually a problem, there is a metered parking behind the store although most...
5 Pages(1250 words)Case Study


...Marketing Introduction/Background Don Martin Ltd. needs to solve the issues related to service delivery which is described within the case as the major problem that the company is facing. Additionally, the competitiveness within the business environment is another issue that the company needs to provide a solution for. This is because of competitive businesses which are operating at a higher scale at competitive prices (Grasby 380). Additionally, the company is faced with the issue of human resource management. This is revealed by the fact that Martin is unable to find sufficient time to manage his employees because he also has suppliers to deal with. Due to this, the company has recorded a decreased quality in service...
5 Pages(1250 words)Case Study


...?Tesco Plc. of Birmingham Retail Marketing (07 21436) Introduction and Background Tesco Plc is one of the largest retailers in the world, the leading supermarket retailer in the United Kingdom, the world’s largest on-line grocery retailer and the fourth largest retailer behind Wal-Mart, Carrefour and Home Depot (Morris, 2004, p.5). The retailer has been selected due to its interesting business model, profitability, business and competitive strategy, service strategy, supply chain and sale mode which has been changed across the years to ensure it remains competitive. Since 1999; Tesco has been the most profitable retailer in the United Kingdom having a 31% share of the UK grocery market in the third...
10 Pages(2500 words)Essay


...?Marketing Part Marketing Environment of Apple Incorporated Introduction Apple Incorporated is widely known for its cutting-edge technology and especially on its domination in the market when it comes to providing highly competitive and quality products. Just like any other companies, Apple simply tries to stimulate demands for its products and meeting customers’ needs on a timely basis (Apple Incorporated, 2011). This is a customer-centric approach of looking at how Apple was able to genuinely surpass competition. However, this is not the only concern that will eventually give out the whole picture of Apple’s marketing environment. There is a substantial need to actually...
8 Pages(2000 words)Essay


...emphasize their corporate social responsibility, there is some indication that they do not (Blyth, 2003, p. 16). As for the question about how corporate irresponsible practices, such as animal testing, affect consumers, it is useful to examine how consumers react to other corporate social irresponsible practices, such as human rights abuse. A good case study for this would be Nike, who is an example of a company who was forced in socially responsible procurement by market forces. In the 1990s, Nike was infamous for their sourcing difficulties. The root of these difficulties were independent contractors who were operating in countries where low wages were the norm, as well as unsafe working conditions; abusive workplaces,...
8 Pages(2000 words)Dissertation


...?-Explain marketing concept # book reference or lecture reference # cite extra reference 2- analyze the concept with a personal experience * organization 2011-03-07 10:55  Deadline:   2011-03-12 08:56 Time Left:  4 days 21h 40m Style:  MLA  Language Style:   English (U.S.)  Grade:   n/a  Pages:  2  Sources:   4  A concept is the overall idea or structure of something and marketing is how a product is moved through a channel to reach its target consumer. A marketing concept embraces the philosophy that good marketing strategy always has the needs and wants of the target market in mind. Marketing concepts are formed as creative approaches...
2 Pages(500 words)Essay

Marketing - Exam on Marketing

...?Exam I. Integrated marketing communications is a comprehensive approach to marketing communication. It follows that it is greatly important for those in the field of advertising and marketing to understand and appreciate all the various integrated marketing communications tools. Integrated marketing communications is a comprehensive approach to marketing and advertising that is customer centric and data driven. Within this spectrum of understanding integrated marketing communications involve the development, coordination or an organization’s advertising strategies and resources. The role of integrated marketing communication is to use advertising as a means of creating a sound and meaningful relationship between the business... and the...
3 Pages(750 words)Essay

Services Marketing - Internal marketing

...TABLE OF CONTENTS 0Introduction 1 Public Services 2 Distintive Nature of Services and Web-based services 2.0Public sector services compared to Private Sector services 2.1 Evaluation of Web-based services 3.0 Conclusion and Recommendation 1.0Introduction The marketing mix has its origin in the marketing of goods for consumer markets and consists of the well known 4P's: Price, Promotion, Place, and Product. The marketing mix approach has been criticized for being incomplete, because it does not bear in mind customer-needs and it industrial marketing (Bitner, 1995, Gronroos, 1990a; Gummesson, 1997). Information...
10 Pages(2500 words)Essay

Marketing and Marketing Communications

...Marketing and Marketing Communications Part-I (Five questions to be answered out of ten) Ans-2: Difference between Scientific and Heuristic budget setting approaches The scientific approach divides the task into sub-tasks while Heuristic approach is basically a trial and error approach Scientific approach simulates the budgeting in advance, while heuristic approach believing in comparing the costs and revenue at different levels. Scientific approach studies the competitors in advance while heuristics adopt appropriate steps on observing the market reaction. Scientific approach devises marketing communication strategies in advance, while heuristic approach devises the...
6 Pages(1500 words)Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Essay on topic Marketing for FREE!

Contact Us