Business Communication - Essay Example

Exercise 5.7 GAP’s Employment Benefits Health and Medical Benefits: 24/7 “Nurse Line” Support “Peace-of-mind” Retirement Scheme and Stock Option Career Guidance ProgrammeFinancial Assistance and LoansExercise 5.15a) Visual communication is really importance in the success of both large and small organizations. These include logos, PowerPoint presentations and brochure. Another important way to show creativity in visual communication is by using Web designers in order to improve the design and formatting of a business website.b) Our department would need extra funds in order to hire repair staff that can work on Sundays.

Since, most of our customers are working during business days we cannot service their computer’s peripherals and we have no other option but to hire addition people who could work on Sundays.c) Air Express is one of the most expenses means of transportation for PowerBlit mowers and chain saw. It is therefore recommended that customer collect these from our distribution centers or should order truck delivery from our distribution centers for an additional fee.Exercise 5.16:a) Every firm should protect their investment in research and development through patent.

However, once these patents expire, trade secrets can become common in the industry.b) Trademarks can be protected by law as soon as they are recognized by the customers. Many intelligent companies had filed for trademark even before they started using it in the public.c) Picking up a good trademark name is not easy. The firms should avoid generic names because of their lack of exclusivity and distinction. Good trademarks are usually unique and not very common to other people.