Business Communication Experience - Research Paper Example

With this strategy, the organization does not attempt to prohibit any information from reaching those who are involved. Needless to say, this approach requires the manager has complete trust in their subordinates as they rely on them to ensure that there is no leakage of their activities to their rivals. This Strategy has its advantages as the employees who know what is going on are in a position to make proper decisions in reference to the ultimate goal of the company. Top – Down Approach This approach is definitely different from the horizontal approach as the manager here only provides information to their employees on a need to know basis.

In other words, employees who are lower ranking within the organization do not have the complete information on the company’s intentions and all they are provided with is the information that they need to get their part of their work done. The need to know basis may prove to be effective in terms of keeping important information from the company’s rivals but it also breeds a feeling of distrust among the employees as they feel that the company does not trust them enough to divulge the full information to them (Jones, 2008).

However, it should be noted that this communication approach can also be successful in the fact that an employee is able to concentrate on what is required of them without having other influences affecting them. For example, an employee whose job is to ensure that the products of the company are produced in a certain time has nothing else to worry about as their job has been clearly stated by the company and they have no other concern (Rai, 2008). This report stresses that it should be noted that this communication approach can also be successful in the fact that an employee is able to concentrate on what is required of them without having other influences affecting them.

For example, an employee whose job is to ensure that the products of the company are produced in a certain time has nothing else to worry about as their job has been clearly stated by the company and they have no other concern. This means that they will not be bothered by any other factors that they would have been forced to consider had they known they known the end game of the organization. As a result, the employees are able to focus on their duties thus they are able to give their all in the activities that they do.

This paper makes a conclusion that the horizontal approach would be the more preferable of the two as despite the fact that there is a risk of having the activities of the company exposed to those who may be considered rivals to the organization, the fact that they know what is going on motivates them to do their best in order to achieve what the company is aiming for. The factor of trust is also essential to the motivation of the employees as they are bound to work harder if they feel that the company has trust in them.

As a result, the employee will feel the urge to make sure that they do not disappoint the people that have put their faith in them.