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Evaluating international business communications situations - Essay Example

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Many countries have realised the vast potential in international tourism and they have decided to market their tourists’ attractions in…
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Evaluating international business communications situations
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Download file to see previous pages In order to promote holidays in China amongst the British public, one needs to come up with a great communication plan that will ensure that the target audience receives the message. This can be done through advertisements in the local media, social media, billboards and cultural fairs and events. One can also highlight some of the cultural issues such as language barrier and some cultural practices that the British citizens would face once they arrived in China. This process would ensure that mutual respect is maintained and a good relationship fostered between the two cultures.
According to Noreen Barkley, Peiyi Ding and Timothy Lee, China recognised that international tourism was a key part of its economy, therefore, launching many initiatives to increase the business and provide a memorable experience that would help market its tourist attractions (Breakey, Ding and Lee 2008: 567). Through the use of excellent communication strategies and international marketing, China has successfully marketed its numerous attractions to many countries, therefore, swaying many of them to travel to the country and have a first-hand experience (Wen and Ximing, 2008: 580). A significant number of British citizens are financially secure, therefore, bearing the ability to spend a sizeable amount of money on holidays. The older generation comprising of senior citizens is also increasing, as baby boomers retire from their jobs. Therefore, Britain has a high number of potential international tourists who are willing to spend a lot of money for leisure travels and holidays. In order to persuade British citizens to visit China for holidays, one must establish a communication plan that will be appealing to them. It should be sensitive to the British culture and create awareness on the cultural differences between the two countries. It should also highlight China’s numerous cultural sites, unique geographical sceneries, the wide variety of ...Download file to see next pagesRead More
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