Marketing Strategies for Reaching Teens - Essay Example

“(1) teens have more choices than ever; (2) teens multitask media, and (3) raised in the age of information and uncertainty, teens can be skeptical” (p.4). This information exemplifies that due to the enormity of products offered in the market, through various media which teenagers actually access, their skeptical attitude could potentially ward off advertisers who aggressively market their products and services. Finally, teenagers are the most diverse market segment (Mediamark, 2003, p. 5) and have distinct choices with regard to the products they intend to buy, where to buy them, and what medium they most frequently use to search for products and services.

Marketing aggressively means a marketing approach or strategy that is very forceful, energetic and costly. By marketing aggressively, the organization would be spending resources on strategies where teenagers could not even pay attention to. According to Best Knowledge Source (2010), “teens are the hardest demographic to market to. They are the most challenging and unpredictable group to try and reach. As with any marketing strategy, the key is to know who you are trying to sell to and what interests those most.

Since most teens are still trying to find themselves and don't always know what they want, its hard for businesses to find out what most matters to them” (par. 1).