StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...

How Tobacco Companies Targeting Teens - Research Paper Example

Comments (0) Cite this document
Summary
This research paper will look on the increase number of consumption of tobacco products by the teens, which many intention-marketing promotions are directed towards the teens by the tobacco marketers. The paper will also feature on the marketing strategies used by the…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER91.5% of users find it useful
How Tobacco Companies Targeting Teens
Read TextPreview

Extract of sample "How Tobacco Companies Targeting Teens"

Download file to see previous pages Almost thirty six percent of smokers are foreseen of dying due to smoking. This will result in losing two decades of dynamic life. Many big tobacco corporations are spending almost $10.5 billion every year as a way of promoting their brands and a large percentage of their efforts in marketing reach the teenagers directly. Reports issued showed that a fifty-two percent increase on market spending by the tobacco industry was viewed in 1998-2008 (Pampel, 11). According to the report, the expenditures in marketing reduced from “$12.5 billion to $9.9 billion in 2006-2008” (Pampel, 12). Marketing on the tobacco that is smokeless has increased from 2005. Various documents in the tobacco industry, exposed in the lawsuits of tobacco, reveal that the company’s manufacturing tobacco products have identified teenagers as their main market, conducted the habits used by the teenagers in smoking and created products or brands and developed marketing strategies aimed at the teenagers.
I would like to start by explaining that large populations of teens in the United States prefer using camel, Newport and Marlboro brands of tobacco. These companies aim the teenagers by using images. The teenagers think that these marketing strategies used will make them be sexy, cool, rugged or allured. These companies manufacturing tobacco products use the images and associate the images with smoking. The teenagers are on the other hand convinced that smoking will make them be popular, seem as mature people, considered as cool people or fit in a certain category of people (Pampel, 13). Tobacco companies have continued to market their products to vulnerable underage groups despite claims that their advertisements no longer target kids intentionally.
It is argued that the younger generation is targeted mostly as they form future customers (Warner. 1211-1213). These companies knowingly place advertisements on popular magazines with an aim of reaching as many young people ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“How Tobacco Companies Targeting Teens Research Paper”, n.d.)
How Tobacco Companies Targeting Teens Research Paper. Retrieved from https://studentshare.org/miscellaneous/1593020-how-tobacco-companies-targeting-teens
(How Tobacco Companies Targeting Teens Research Paper)
How Tobacco Companies Targeting Teens Research Paper. https://studentshare.org/miscellaneous/1593020-how-tobacco-companies-targeting-teens.
“How Tobacco Companies Targeting Teens Research Paper”, n.d. https://studentshare.org/miscellaneous/1593020-how-tobacco-companies-targeting-teens.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF How Tobacco Companies Targeting Teens

Credit Card Companies targeting College Students on Campuses

...companies have increasingly and aggressively targeted students within campuses taken advantage of their naivety, inexperience, and lack of information to convince students sign up for credit cards. Despite the fact that Federal Law has not defined how to qualify steady income and proof for meeting conditions required to issue credit cards, it is still wrong for credit companies to use such a loop whole in enticing students signing up for the same. It is unfortunate that credit companies are getting involved in unethical business practices of cheap offers and deceptive marketing strategies to convince students. Though many institutions will admit...
5 Pages(1250 words)Essay

Ethical Concerns and Background for Tobacco Companies

...of the tobacco industry. Cigarettes are one of the most addictive drugs in the world due to the fact that it contains nicotine. People that smoke cigarettes are slowing killing themselves since smoking causes lung cancer, heart diseases, and stroke among other diseases. Cigarette smoking causes the death of approximately 5 million per year and the number of yearly deaths is expected to climb to 8 million by the year 2030 (Cdv, 2012). The ethnic group that smokes the most in the United States is Indian Americans possibly due to the fact that tobacco smoking has been ingrained into their culture. One of the most unethical aspects about cigarette companies is the fact that people that do...
3 Pages(750 words)Essay

Are you a regular smoker Within the context of your own experiences, discuss why anti-smoking campaigns have been largely ineff

.... The programs are at times included in counseling schemes in schools. In other cases, the government uses funds to finance airing of information aimed at alerting young people of the dangers of smoking. Although there has been great focus on antismoking campaigns through different media, several young people continue smoking. Moreover, there is no evidence to show that any campaigns convince the teens to quit smoking. Some studies show that the campaigns are ineffective and could have at times encouraged the young people to smoke. Some of these campaigns are conducted by the tobacco industry itself. It is illogical how a company manufacturing a product would be able to...
7 Pages(1750 words)Research Paper

Tobacco Companies and Product Safety

...companies have formed a committee so as to carry out research and developmental works on the adverse effects of Tobacco. However, the committee deceived people by denying the fact that smoking causes cancer or any other type of health effects. Ironically, research carried out by other researchers clearly showcased that smoking did causes cancer. Furthermore, the case also made it evident that Tobacco companies advertised that nicotine is not an addictive material and even campaigned to target teenagers. One of the key findings from the case was that tobacco is a product that kills around 400,000 American people in a calendar year....
11 Pages(2750 words)Case Study

Tobacco Companies and Product Safety

...? Tobacco Companies and Product Safety Introduction In the contemporary world, the degrees of economic activities practiced by the modern corporations have significantly increased. Ethics and moral factors were valued by the philosophers since a long time in history. It is believed by the contemporary economists that without the essence of ethics and moral values in business dealings, the firms can never deliver complete satisfaction to the individuals. Each and every business concern should realize that the net social marginal cost of their business dealings must be lower than that of the social marginal benefits. The Traditional theories of ethics look into the aspects in terms of an absolutist view....
10 Pages(2500 words)Coursework

Inflation targeting

...bank preferences, a relatively underexplored issue is how to translate inflation targets into short-term interest rates. This is the issue of how to map explicit "targets" for monetary policy into monetary policy instruments, or how to implement an inflation-targeting framework. An exception is an important contribution by Svensson (1997). Svensson shows that because of lags in the transmission process of short-term interest rates to inflation, inflation targeting implies inflation forecast targeting. In his analysis, the central bank's forecast becomes an explicit intermediate target...
7 Pages(1750 words)Essay

Cigarette companies targeting people

...How cigarette companies are targeting their s? How cigarette companies are targeting their s? “On June 22, new FDA regulations restricting the sale and distribution of cigarettes and smokeless tobacco to protect children and adolescents take effect”(U.S. Food and drug administration, 2010). President Obama has signed this bill with an intention to save the life of future generation from the tobacco related health problems. However, cigarette manufacturers are smarter than the authorities and they are finding new ways to spread smoking among people as much as possible. Even though nobody has any doubts...
6 Pages(1500 words)Research Paper

Tobacco-

...industry. Virtually all nations levy significant taxes on tobacco products, and the collected revenues fund a significant part of the budgetary provisions. In addition to benefiting the government, tobacco production provides significant returns for most tobacco processing companies, middlemen, farmers, advertisers and promotional companies (Sung et al. i6). The returns from these economic channels are enticing to involved parties that still view tobacco production as a beneficial engagement and an important source of return for their livelihood. These are a few of the supposed benefits that keep tobacco under production...
6 Pages(1500 words)Research Paper

Teens

...Paper Increasing Explicit Sexuality in Teens of the International Community Introduction The article wrote by Diamond was very emotional in nature yet the author managed to present inadequacies of previous research on the topic both scientifically and logically. She highlighted the fact that the previous researches did not have powerful sample sizes and therefore, generalized findings cannot be obtained from them about the issue of change in sexual identity of women. Secondly, she revealed the fact that common presumptions and explanations of the phenomenon are narrow and they cannot be applied in each and every case of sexual identity change. She also developed a strong theoretical framework in order to support her...
4 Pages(1000 words)Essay

Tobacco

...crop in many parts of North America such as North Carolina, Kentucky, Georgia and southern Carolina. The introduction of slaves as a force of labor was led by changes in prices of tobacco in parts of Europe. Satcher (1998) explains that whites were previously the main cultivators of tobacco. Whites being the cultivators pushed the cost of production to higher level. Whites thought of other ways of reducing the cost of production, slaves was the only option of bringing the cost of production down. Corporate Stakeholders and Response to Their Issues Tobacco industry is a controversial industry because of many social, economic and health issue the company is thought to...
10 Pages(2500 words)Term Paper
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Research Paper on topic How Tobacco Companies Targeting Teens for FREE!

Contact Us