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There are many factors that create a leader with strong communication skills. Covey (1989) states that being a good listener brings many benefits for the leader. It helps the leader build relationships and it is a very important part of appraisal and training. Covey also suggests that communication has four components: speaking, writing, reading and listening.
Caputo et al. (2003) suggests that leaders must create a system of effective communication with their employees and leadership must have effective communication in order to have complete leadership. Covey (1990) created seven principles regarding communication: "Be proactive, begin with the end in mind, put first things first, think win/win, seek first to understand and then to be understood, synergize and sharpen the saw" (p. 41). Covey talks about these habits as human endowments that enhance a leaders communication skills by placing them in a frame of mind that creates their ability to move their employees forward (Covey, 1990). This means that they also need to have a voice in communication. Leaders must be active listeners, create a space for employees to speak their minds respectfully and help their employees to recognize their own voice (Covey, 2004).
Each leader must be influential which means they also need to understand how to persuade their employees. This does not the must coerce their employees but rather understand how to move them towards what is expected or needed. Carnegie (1964) suggests that the one way to get someone to do something is to make them want to do it. A strong leaders does this by helping their employees improve, not by criticizing them. Also, leaders must show employees that they are appreciated. These ideas will help employees stay motivated to communicate well with their manager. This also means that the manager must seek to find a
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