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It was in the mid 1980s that the company introduced the Window operating systems. The company’s main aim has been to ensure that the Microsoft is used at every computer in every house. The company has been able to create a mark in the other markets as well; it owns the MSNBC cable television, MSN internet portal and the Encarta encyclopaedia.
The company also is known for the computer hardware products like the mouse and home entertainment products like the Xbox etc. The first initial public offering was made and the made as many as four billionaires and 12000 millionaires from the employees. The company has always been criticised for being monopolistic in nature, anti competitive and the business has been recognised to be one which does not work with others i.e. deal with others. The business has been described by many as a developer – centric business culture and has created a name for itself in terms of customer support (Microsoft – About Microsoft, 2010). The company as mentioned earlier has faced a number of different criticisms for being monopolistic in nature. The next section of the essay will deal with understanding what monopolistic markets are. This will provide a better view and basis to judge whether or not the company is monopolistic in nature and if the criticisms are in fact true (Microsoft – About Microsoft, 2010).
Also the company holds up to almost 90% of the market when discussing in terms of the Intel – Compatible PC operating systems. It has also been noted that this percentage has been increasing over the years and has even reached a 95%. This figure has been rising over the years and even with the entry of Apple Mac OS, the company still stands with over 80% of the market. Microsoft has taken a number of steps to ensure that the company remains at the top of the industry (Microsoft Findings, 1999). The company’s size and technology have played a very important role
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“ITM 501 MGT INFORMATIO SYSTEMS: SESSION LONG PROJECT MODULE 2 The Essay”, n.d. https://studentshare.org/miscellaneous/1567443-itm-501-mgt-informatio-systems-session-long-project-module-2-the-technical-system-information-information-technology-and-information-hp-or-microsoft.
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