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des the customer with a quality product which satisfies his needs, making it as one of the key reasons that brands still enjoy the popularity amongst its customers and at the same time, attract fresh clientele. The paper would be discussing the ways The Body Shop uses its brand to gain leverage against it competitors in the market and create a niche market position.
The Body Shop was founded in 1976 by Anita Roddick, a social activist and environmentalist, who believed that using the natural ingredients are the best way to take care of the body and remain beautiful. It makes a huge range of body care products from natural ingredients from across the world and caters to people of all strata. There are around 700 products under different categories such as: facial skin care; make-up; bath and body; hair; fragrance; gifts and accessories (BodyShop). The products can further be categorized as per the natural ingredients like aloe Aloe Vera cream, musk oil etc.
The company was taken over by L’Oreal in 2006 but has retained it brand name. The company prides in using natural products from all corners of the world and contributes to sustainable business practices by ensuring that the ingredients used in the products are from sustainable source where deforestation is not involved or cruelty to animals has not been part of business process. It subscribe to humane cosmetic standard and works towards the welfare of animals and community.
Brand can broadly be defined in terms of name, symbol or design that identifies product and services of particular company which can be clearly differentiated from other products in the same category. Brand delivers value and provides the companies with competitive advantage to gain a niche market position. Kotler asserts that in the contemporary environment of highly competitive business, ‘brand building is needed because products are the same’ (Kotler, 2005). Brands ensure that they meet the changing requirements of the people.
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Moreover, some organisations may not be large enough to staff experienced professionally trained sales representatives. As a result, the HR will be faced with the need to develop and effectively define a sales training for the team. More often than not, sales persons are often regarded as an alien species; as an essential evil in the eyes of non-sales persons.
Although designers may have difficulty generalizing their heuristics or styles, they usually have no trouble telling stories about previous design situations. If this kind of reasoning can be captured in a computable model of design, the resulting design system may be capable of learning from design experience and maintaining a reasonable competency in design without major reprogramming.
Customer perception of value is how a customer perceives the likely benefits or satisfaction that he/she will derive from a product/service compared to its price. Company costs are the expenses that a company incurs in the production, distribution, and selling of products including its share of fixed costs (Ulaga and Chacour 525).
It means that design thinking involves such standards and processes which are of extreme importance in solving various business related problems. Martin (2009) asserts that “design thinking means thinking as a designer would, which
considered external; a class to override the functionality of any other class; deferring implementation of a method; replacing an object with its subject, are some of the object oriented design which are at implementation level (Pooley R. and Stevens P., 1999).
The second unit incorporates sections such as review Adobe Acrobat and Create a sample form. The third unit incorporates sections such as successes and failures, as well as review and repeat steps. Finally,
The concept of fashion design is not static, owing to the fact that it is highly influenced by social and cultural latitudes, most of which tend to change with time. The sole aim of fashion design is to
customers make to the business by way of patronizing products and services acts as one of the largest means of revenue and thus profits for the business (Campbell, Whitehead and Finkelstein, 2009). Trompenaars (2013) has actually noted that customer participation through their
n procedures, products of the company take resemblance to source of the raw material that constitutes largest proportion of the main product (Gibbs, 2010). Design of bottles, therefore, takes resemblance to the raw material thus offering the clients a natural touch, not only in