We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Nobody downloaded yet

Strategic Management & Marketing - Essay Example

Comments (0)
(Tsakos), established in Piraeus, Greece by Capt. Panagiotis N. Tsakos (Tsakos Group-a, 2010) in 1970 is driven by the ambitious vision “to be the leading company of choice for global seas transportation of goods and energy” (Tsakos…
Download full paper
Strategic Management & Marketing
Read TextPreview

Extract of sample
Strategic Management & Marketing

Download file to see previous pages... We focus on, satisfying our clients’ demands, for the benefit of our employees and shareholders, thus fulfilling our corporate social sensitivities and commitments” (Tsakos Group-b, 2010). Owing to its scale and efficiency of operations that are controlled from Bermuda, Panama, Uruguay, England, Romania, Ukraine, Ghana, South Korea, Japan, Philippines and of course Greece (Tsakos Group-c, 2010), and through a commendable fleet of seventy eight ships (Tsakos Group-d, 2010) that consist of tankers, LNGs, dry cargo vessels and containers, the company currently enjoys a position among the top three Greek companies that are involved in ship management. Moreover, Tsakos is globally significant by being counted among the ten leading tanker companies.
It has been observed that the political environment prevailing in Greece is largely stable, albeit “Greece has long been at odds with its close neighbour, Turkey, over territorial disputes in the Aegean and the divided island of Cyprus” (BBC, 2010). Despite the fact that in terms of per capita GDP Greece ranks globally 26th, the recent financial crisis has taken a toll on the nation’s economy and “Greece continues to face a large competitiveness gap which has been accompanied by a marked deterioration in the external current account balance” (Honjo & Chua, 2008, pp.2). The social tenets of Greece are quite strong and its people are mostly religious. High rates of literacy make the nation competent enough to make forays into the global arena in terms of trade and economy. It is a noteworthy fact that there has been a strong and almost inseparable association between Greece and the art and trade of shipping, since time immemorial. Owing to this fact, maritime trade has remained a key component of the Greek economy since ages. The significance of shipping to Greece can be appreciated from the words of Capt. Panagiotis N. Tsakos, who himself hails from a family associated with this business ...Download file to see next pagesRead More
Comments (0)
Click to create a comment or rate a document
Strategic Marketing Management
In order to sustain as a feasible establishment, it is necessary for the firm to keep on the practice of building and confining value with time. Inside this structure, the plan through which the value is built on a consistent basis is known as the Marketing Strategy of the specific firm.
12 Pages(3000 words)Essay
Strategic Marketing Management
In developing the formal marketing strategy for the organization, the starting point is with the basic market analysis which lets them know of the demand trends in the market, insight into customer’s behavior, and the conditions of the competitive environment through intensive primary or secondary research.
10 Pages(2500 words)Essay
Strategic marketing management
In addition, the company began the use of promotions in a bid to understanding the needs of the consumers in this market. The relationship that is built between the company and the consumers is basically based on the quality of products that are brought into the market with the company assuring the consumers of the best quality of products at reasonable prices (Hulbert 2007).
3 Pages(750 words)Essay
Strategic Marketing Management
The flexibility of portfolio analysis tools enables managers to apply it to products, brands, and strategic business units. It should be noted that portfolio analysis aids a company in achieving main goals-maintain a balance portfolio and develop sustainable competitive advantage.
2 Pages(500 words)Essay
Strategic Marketing Management
rly defining a business organisation’s goals and objectives while assessing its resources and strengths in order to formulate and execute strategies. Strategic management also involves evaluating the progress of strategy execution as well as making the necessary adjustments
13 Pages(3250 words)Essay
Strategic Marketing Management
The report is to be submitted to the Chief Information Officer (CIO) of the Red Hat Inc. in order to make a comprehensive research plan in the light of the present report. The present
12 Pages(3000 words)Essay
Strategic marketing management: context
A number of the research and studies have specifically linked customer perceived value in the search for new approaches to develop and sustain superior competitive advantage by business organizations who want to survive and take advantage of the highly globalized trade
8 Pages(2000 words)Essay
Strategic Management and Marketing
A series of factors have played a role in the achievement of this target: the adoption of effective strategic plans, the close monitoring of the market trends,
6 Pages(1500 words)Essay
Strategic Management & Marketing
If market segmentation of one company is better, than that company can outperform the competition and can capture big market share than rivals (Croft 1994). Market segmentation can be
15 Pages(3750 words)Essay
Strategic marketing management

The author states that strategic marketing involves setting up of mission, good market research and identification of the marketing objectives the organisation wishes to attain. Strategic marketing is a key component that greatly supports the corporate strategy, identifying an important factor that best suits it.  

15 Pages(3750 words)Essay
Let us find you another Essay on topic Strategic Management & Marketing for FREE!
Contact us:
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us