Contact Us
Sign In / Sign Up for FREE
Go to advanced search...

Companies would benefit from using a multidomesric [polycentric] strategy in prefernce to a global marketing strategy [Anon] Discuss - Essay Example

Comments (0) Cite this document
Companies have to seek competitive advantage and competitive opportunities at every stage of their activities. Starting from Purchase to the…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER98.4% of users find it useful
Companies would benefit from using a multidomesric [polycentric] strategy in prefernce to a global marketing strategy [Anon] Discuss
Read TextPreview

Extract of sample "Companies would benefit from using a multidomesric [polycentric] strategy in prefernce to a global marketing strategy [Anon] Discuss"

Download file to see previous pages eriod of time since Dunning (1977) has driven home the point of why and how does a Multinational Enterprises (MNE) obtain this advantage away from their home bases. He developed the eclectic paradigm that explains the various factors that influence the MNE’s to decide on Internationalization through Foreign Direct Investment (FDI).
Globalisation has become a necessity for companies in search of competitive advantage (Porter 1980). This has meant shifting of operations, especially production to other countries in preference over home countries. There is a twin objective for companies to go global; the first is to find new and cost effective production centres and the second is to find new markets.
Motives for locating Production away from home countries may be summarised in a categorization formulated by Behrman (1972). The classification identifies four types of multinational activity; the resource seekers, the market seekers, efficiency seekers and strategic asset or capability seekers. The market versus hierarchy organisation of production (internalisation) was modified by the eclectic paradigm of Dunning (1980; 1988a; 1988b) who has evaluated Foreign Direct Investments (FDI) in terms of ownership, location and internalisation (OLI).
Market and Resource seeking motives have been the two most recognised categories of motives (Dunning 2000). These two are the main reasons for most first time internationalisation attempts by firms. It often happens that resources fall short in the home country which limit growth of firms and in turn maces them inefficient, whereas the required resources may be readily available abroad. This would tempt the firm to go international for just the reason of acquiring resources to become competitive in the home market. Many an MNE have exploited cheaper labour and raw material abroad for reducing costs of their products for sale in the home countries. This has direct bearing on the profits of the company. Most Western companies ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(“Companies would benefit from using a multidomesric [polycentric] Essay”, n.d.)
Retrieved from
(Companies Would Benefit from Using a Multidomesric [polycentric] Essay)
“Companies Would Benefit from Using a Multidomesric [polycentric] Essay”, n.d.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Companies would benefit from using a multidomesric [polycentric] strategy in prefernce to a global marketing strategy [Anon] Discuss

Nike's Global Marketing Strategy

...? Nike's global marketing strategy Table of Contents Table of Contents 2 Company Analysis 3 Strategic Analysis of the Past 4 Competitor Analysis 6 Analysis of Growth Opportunity or Threat 7 Recommendations 9 Reference 12 Company Analysis The world of 21st century is a world of zero geographical barriers. The evolution and speedy emergence of high speed internet connectivity has played a major role in the process of eliminating the physical challenges related to the existence of physical barriers among the countries, which previously played a major role in the process of gaining information and other access from countries around the world. It can be said...
8 Pages(2000 words)Term Paper

Global Marketing Strategy

...consumer demands. Companies like The Home Depot are known to have adopted that approach. The automobile manufacturers have increased sales by having to re-look at the global trends and the changing consumer demands and the economic conditions in key target markets. According to Morningstar, poor mid to long-term performance strategy can cost companies if not well handled. A good casing point is the Nissan Company compared to the general motors. Market positioning is essential when it comes to long-term consumer strategies and brand differentiation (Walker&Orville, 2011). General motors’ have made its...
7 Pages(1750 words)Essay

Global Marketing Strategy

...that currently exist in that particular sector and market. Discussing broadly, it can be said that the company by implementing the strategy of acquisition of small players will be gaining a competitive advantage that will be highly required for the purpose of smooth conduction of business operations in the new markets. The acquisition of the smaller firms will provide Veen with the ability to acquire highly skilled human resources, who were already working with the companies in the same industry for a considerable amount of time and thus have a fair and high level knowledge and expertise regarding the rules, regulations and various other...
8 Pages(2000 words)Essay

L'Oreal Global Marketing Strategy

...L'Oreal Global Marketing Strategy Table of Contents Introduction 2. The Marketing Process 3. L'Oreal and the Marketing Mix 4. PEST Analysis for L'Oreal 5. Porter's Five Forces 6. Strategic Road-Map 7. Opportunities and Threat Analysis 8. Capabilities and Benefits 9. The Marketing Planning Process 10. The Big Fish Theory and L'Oreal 11. Industry Analysis 12. Strengths and Weaknesses 13. Competitor Analysis 14. Market Segmentation 15. Conclusions and Recommendations 16. References 1. Introduction Head-quartered in the Paris commune of ...
22 Pages(5500 words)Case Study

Global Marketing Strategy

...of business firms in line with the globalization trends (Ding, 1997). Contract management and outsourcing strategies have been the result of the complex and sophisticated demands of the market and the objectives of business companies to offer excellent customer value through quality products and services. Generally, the international market consist competitive and innovative businesses that are interconnected through partnerships and agreements (Palmer, 1995 and Bowers et al, 1990). The economic description of the region is reflective of the present socio-cultural trends that characterize its people (David, 2003). As active consumers of products and...
12 Pages(3000 words)Assignment

Global Marketing Strategy

.... This research will help me contribute my bit to the researches that are being carried out across the world to ensure better strategies being formed by companies to be able to reach out to the global customers and yet not loose the essence of their product and the culture followed within the company. Area of Interest: The main areas of interest will be to reach out to various experts and gain a better understanding of the global objectives. This will provide the readers with a better understanding of the needs to create strong global strategies. Notably, the only way that one can succeed is by taking advantage of the...
4 Pages(1000 words)Essay

Global Marketing Strategy

...INTERNATIONALISATION OF WHOLE FOODS MARKET COMPANY Introduction Geographical boundaries are no longer playing any role in the determination of emerging business aspirations for companies. The growth and expansion strategies for any business organisation must be on global visions (Coviellon& McAuley 1999). Pricing, quality of product and service, supply as well as distribution must compete globally and designed to meet customer expectations. This process has become easier through the global technological advancements such as the rapid expansion of the internet to enable cross-bourder business transactions. The process...
8 Pages(2000 words)Essay

Global marketing strategy

...Global marketing strategy Contents Introduction 3 Discussion 4 Marketing environments of China and Japan 4 External Environment Analysis 4 Strategic marketing challenges 7 Internal environment analysis 8 Recommendations with appropriate justification 10 Conclusion 12 References 14 Appendices 15 Introduction In this study the concept of global marketing shall be highlighted. Global marketing can be defined as marketing activity on a worldwide scale. Firms usually adopt this concept so as to achieve competitive advantage in context of...
12 Pages(3000 words)Essay

Global marketing strategy

...Global marketing strategy Contents Contents 2 Introduction 3 Discussion 4 The nature of the two marketing environments 4 Comparison of the strategic marketing challenges of operating in Japan and China markets 6 Recommendations of market entry modes and strategies for operating in Japan and China 9 Conclusion 11 References 13 Introduction This essay is written with the aim of identifying and addressing the different strategic marketing challenges and issues related to the international expansion processes of a company. A renowned United Kingdom based...
12 Pages(3000 words)Essay

The Daily Packers Marketing Strategy

...production. Though this system diverts from the production line of the company, the idea is to garner higher profitability and stability. This strategy also enhances the reputation of the company in the stock market listing. There are two major justifications for diversification. The first one is the nature of the objective for diversification. The second one relates to the expectations of diversification. The first justification entails both offensive and defensive concerns (Lipsey, 1999). The second one is about the chances of economic growth and expansion. Economic benefits would range from exploiting the current business setting to...
16 Pages(4000 words)Research Paper
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Essay on topic Companies would benefit from using a multidomesric [polycentric] strategy in prefernce to a global marketing strategy [Anon] Discuss for FREE!

Contact Us