Nobody downloaded yet

Volkswagen Strategic Position - Essay Example

Comments (1) Cite this document
The project has been done to conduct a strategic position analysis of Volkswagen. Volkswagen Group is a German automaker that has set up its business in Greater China by the name of Volkswagen group China. Volkswagen is the second largest foreign automaker after General Motors in the world markets. …
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER95.5% of users find it useful
Volkswagen Strategic Position
Read TextPreview

Extract of sample "Volkswagen Strategic Position"

Download file to see previous pages Volkswagen entered with a share of ownership of 50% for production and sell of cars in the markets of Greater China. Subsequently in 1991, Volkswagen expanded its operations with a second joint venture in the name of FAW-Volkswagen Automotive Company Ltd. The markets of Greater china are one of the major markets of the German automobile group. By 2004, the German automaker group has laid its strong foundation to forms its subsidiary by the name of Volkswagen Group China. The company is governed by a six member committee of senior management. The senior management is responsible for corporate governance and supervision of the group in Greater China. The members of the governing body are accountable for several divisions of the operations and management that include sales and marketing, finance, operations, personnel and government relations, technology, etc. By focusing on these key areas and strengthening its strategic position in Greater China, the Volkswagen Group China today has sixteen offices that are spread across the country that caters to the automobile markets. Volkswagen over the years has not generated huge scales of revenue from the sell of cars in the markets of Greater China but is also a key contributor to the rapid pace of growth of the economy of China. The members of the governing body in Greater China are not only responsible for the supervision of its operations but also look at the opportunities for new investments for expansion of the markets of the group. Volkswagen group in China has expanded its volume of production of cars over the years with the optimal use of resources of production. The volume of sales of Volkswagen Group China has reached around 2.81...
This essay stresses that since the entry of VW in China it has become the largest Automobile Company in the country. One of the biggest reasons of success of VW has been the choice of market entry strategy which happened to be JV. This helped the company to reduce the environmental risks and set up effective distribution network in the country. As a result China has become the second largest market for VW after VW. Volkswagen has very few weaknesses. Some of them have been discussed in this section. Has relatively low amount of new technology and skills over the competitors. The management of the company is also quite old. One of the major opportunities has been the entry of China into WTO which has opened up the economy inviting a lot more investment opportunities. Another major opportunity has been the growth of the Chinese automobile market.
This paper makes a conclusion that the company should focus on augmentation through augmented services such as make to order sales programs to gain customers trust and market share. Volkswagen and the JV partners may have to invest a lot more to boost up the out capacity and to increase sales in China. In future Volkswagen may have to use china as the base or hub to explore the Asian market. Already Volkswagen has made it clear about plans to export cars made in China to different Asian countries. This may help the company to lower the cost and improve quality. ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(“Volkswagen Strategic Position Essay Example | Topics and Well Written Essays - 4500 words”, n.d.)
Volkswagen Strategic Position Essay Example | Topics and Well Written Essays - 4500 words. Retrieved from
(Volkswagen Strategic Position Essay Example | Topics and Well Written Essays - 4500 Words)
Volkswagen Strategic Position Essay Example | Topics and Well Written Essays - 4500 Words.
“Volkswagen Strategic Position Essay Example | Topics and Well Written Essays - 4500 Words”, n.d.
  • Cited: 0 times
Comments (1)
Click to create a comment or rate a document
rkonopelski added comment 6 days ago
Student rated this paper as
I never thought 4500 words essay could be written in such a free manner. I loved the research of this essay. Will definitely use it for my own work!

CHECK THESE SAMPLES OF Volkswagen Strategic Position

Volkswagen AG

...positive impact on the company’s operations in the 1990s. Due to financial constraints, at that time Volkswagen was about to fire a great number of company’s employees. However, we managed to design and sign a number of collective agreements and employment pacts that saved the jobs. One of the agreements introduced a 4-day working week and, therefore, 20% wage reduction for employees. As a result, a significant reorganization and flexibilization of working times and practices took place within the company and allowed to restore the economic efficiency of Volkswagen (Haipeter and Lehndorff 2009). Therefore, it can be concluded that only working cooperatively with associations, including...
3 Pages(750 words)Essay

SABMiller's Strategic Position by 2011

...? Strategic Management Task: Company's Strategic Position by Introduction SABMiller is a globally renowned corporation that endears itself as an excellent beer producer and renowned bottler for handful corporations with a global spread. The prime dealing of the organization is the production of beer, malts and an assortment of soft drinks, in particular, the carbonated archetypes. The company is reputable for a number of varied global brands that include Urquell, Peroni Nastro Azzuro, Miller genuine draft and an equally enormous base of local brands that serve its dissimilar macro and micro marketplaces spread across the globe. These localized brands include Miller Lite, Aguila, Tyskie...
9 Pages(2250 words)Essay

Volkswagen in China

.... Hills work suggests that the differentiation strategies in the automobile sector in China can be beneficial because of many reasons like Chinese automobile is an expanding market and is the world’s second largest automobile industry, therefore has a lot of potential for business. Automobile industry in general has a lot of potential for differentiation strategies and gaining market through it which is evident by the lavish expenditure done on the promotion of these cars. (Chen, J., & Yao, S. 2006; Barrow, C. 2009) This paper will focus and discuss Volkswagen’s globalization strategies for internalization, how it formed strategic alliances globally and how it positioned itself for global...
16 Pages(4000 words)Research Paper


...? Volkswagen Executive Summary The purpose of this report is to comprehensively assess the strategic position of Volkswagen which is a dominant player within the global automotive industry. The report employs several tools of analysis for assessing both the internal and external environment in which the manufacturer operates. The VRIN analysis and PESTEL analysis are used to identify the factors influencing the company; these aspects include an assessment of Volkswagen’s competitive advantage and political, economic, social, technological, environmental and legal factors. Furthermore, Porter’s Five Forces analysis and SWOT analysis is also conducted with...
8 Pages(2000 words)Essay


...? Volkswagen Executive Summary The objective of this paper is to comprehensively examine the strategic position of Volkswagen, which is one of the foremost automakers in the global arena. In assessing the strategies of the company, the paper categorizes the analysis of the subject in terms of discussing the strategic direction and critically evaluating the company strategy in terms of its suitability, acceptability, feasibility and sustainability. The external analysis is aided by the incorporation of PESTEL analysis, Porter’s five forces analysis and the industry life cycle. Internal strategic capabilities of the business are understood...
8 Pages(2000 words)Essay

Volkswagen Strategic Management

...VOLKSWAGAN GROUP (STRATEGIC MANAGEMENT) Overview: The Volkswagen Group (VW) have two divisions: Automobile and financial services. The activities ofAutomotives division include the development of vehicles and engines, the production and sale of passenger cars, commercial vehicles, trucks and buses. The financial services division includes the group's dealer and customer financing, leasing, banking and insurance. The VW group is the largest automobile manufacturer in Europe and one of the industry's world leader. Around the world, approximate 325, no employee are working and producing over 24,500 vehicles per working day as well as offer vehicle related services. VW group have 8 automobile brands with 44...
13 Pages(3250 words)Case Study

Strategic Position of McDonalds

...McDonalds: Strategic Position Introduction MacDonalds Corporation is the largest network of hamburger fast food restaurants headquartered in the United States. The company was founded by brothers Richard and Maurice McDonald in 1940 and currently the organisation has a presence in 119 countries. Franchisees, affiliates, or the corporation itself run its restaurants. The firm’s main sources of revenues are rent, royalties, and fees from franchisees and sales revenues from company-operated restaurants. The corporation’s product lines include hamburgers, chicken, cheeseburgers, french fries, soft drinks, and desserts. The company achieved a 27% revenue growth over the three years ending in 2007 (Seeking...
5 Pages(1250 words)Assignment

Strategic Position of Starbucks

...Strategic Position of Starbucks Table of Contents Strategic Position of Starbucks 1 Porter’s Generic Strategies 2 Bowman’s Strategy Clock 3 Perceptual Mapping 5 Key external drivers and its effect on Starbucks 7 Adding Value to the Current Strategic Position 10 Conclusion and Sustainability of Starbucks 13 Reference 14 Introduction Starbuck is a US based coffee chain company. It operates in more than sixty countries with a total of more than more than 20,500 stores worldwide. The company was established in 1971 in Seattle.Starbucks stores offer coffee beverages, cakes and bakery products. Starbucks is best known for their service and in house ambience (Starbucks, 2014). As of 2014 the company has made revenue of $14.89 billion... which...
12 Pages(3000 words)Essay

Volkswagen Commercial

...Volkswagen Commercial al Affiliation) The Volkswagen commercial advertisement tries to show the world that despite having little significant force, at least there is a bit of force in everything or everyone. The advertisement shows that the new Volkswagen Passat has some significant features such as the automatic remote control which can bring force into the market and attract consumers of automobiles. The little boy’s move of trying to move objects through an imaginary force symbolizes this little force. I liked the originality and simplicity of the advertisement. Though the commercial borrowed some concept from the movie, Star wars, it still maintained its originality. The little boy dressed like the super heroes at Star Wars... and the...
1 Pages(250 words)Essay

In What Ways Do States and International Organizations Respond to Environmental Problems

14 Pages(3500 words)Research Paper
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Essay on topic Volkswagen Strategic Position for FREE!

Contact Us