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“Corporate reputation, a key (albeit implicit) responsibility of business continuity managers for years, has become a topical and vital asset and risk for companies to manage.” (Binneman, 2006). Earning good reputation as a successful company in construction industry requires a lot of input from the owners. In the dynamic environment of the modern world, a company needs to be good at things more than just the end products, in order to satisfy the critiques and gain room and value in the business world. Modern age is an age of technology. Everybody is interconnected. Communication is frequent, meaningful and effective. In such an environment, it has become very essential for the companies in the market to earn a good reputation to progress in the market. Companies need to take care of professional ethics in their style of dealing and relationships with other companies, people and the society. “The adoption of a code of conduct is a fundamental step in the attempt to improve the ethical culture in todays business world”. (Rotta, 2007). They need to work in a way that would conform to the standards and requirements of the corporate social responsibility. The need of reputation management is increasing.
To explain these concepts, it would be very appropriate to achieve this with the help of a practical situation. Therefore, a construction company named Bridgestone Construction Company is referred to in this case study. This construction firm is serving as a contractor on one of the mega projects in Pakistan. Name of the project is Canyon Views. It is a house-development project. The client of the project is EMAAR, and Kasif Aslam Associates (KAA) is serving as the consultant on the project. Project manager firm selected by EMAAR for the project is Turner Inc. all of the information has been collected from my friend who has served in the Bridgestone Construction Company as a Site Engineer for three months as a part of his internship. The project is
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This research tells that public relations, according to Harlow, aims to ascertain and maintain mutual lines of communication, understanding, acceptance, and cooperation between an organization and its publics, and hence involves the management of problems or issues by helping the management to keep informed on and responsive to public opinion.
Since that time, corporations and state agencies alike have broadly applied the “public relations” concept to their practice. At the same time, contemporary scholars agree that this term has failed to firmly establish itself as a beneficial concept and a positive social phenomenon.
Public relations play an eminent role in this regard. The canvas of public relations can be sketched widespread because there are several fields that emerge to formulate this important phase. Establishing workplace environment that would benefit all the employees equally is beneficial.
This study is comprised of a case study of Cafe Royal. Cafe Royal has a rich history of success and image, but suffered a relatively short period of decline and possibly suffered some damage to its public image. The hotel closed for four years from 2008 to 2012 and reopened under new ownership and adopted an aggressive public relations campaign to introduce the newly opened hotel.
According to the Public Relations Society of America (PRSA), “Public relations help our complex, pluralistic society to reach decisions and function more effectively by contributing to mutual understanding among groups and institutions. It serves to bring
With the advancement in science and technology, the world has converted into a global village. New researchers have generated findings unknown to the world previously, this led to further development and establishment of industries and factories, which were meant to serve various purposes, and proved beneficial for the society in general.
His “Declaration of Principles” laid the groundwork for public relations as a profession (Turney , par.1).
Yes, the six principles of Arthur Page are still relevant today. An example is the worldwide product recall of 936,000 units of
1). The Public Relations Society of America (PRSA) have stipulated core values that PR professionals must practice when promoting: “fundamental values like advocacy, honesty, loyalty, professional development and objectivity