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What is Google's business -level strategy - Book Report/Review Example

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Online advertisement is the one and only source that serves as the source of revenue generation. In this respect, the strategies and procedures adopted by Google reflect the themes of improved and advanced…
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What is Googles business -level strategy
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Google The paper deals with discussion of Google business-level strategy. Online advertisement is the one and only source that serves as the source of revenue generation. In this respect, the strategies and procedures adopted by Google reflect the themes of improved and advanced techniques of advertisement. Experts have showed that advertisement has played an important role in history of Google; nevertheless, the present procedural strategy of Google has more inclination towards advertisement. The prime objective now is to concentrate on search engines and then on the context as the more searchers is going to open more ways of premium advertisements (Google, 2010).
This is evident from Googles mission statement as well; as it defines the mission of this giant as organizing the widely scattered data and making the users to access and use it worldwide (Google, 2010). Experts view this statement as a very direct objective that would utilize every possible opportunity using different successful strategies. It is important to throw light on Googles corporate culture while discussing business level strategies of Google. The culture found in this organization is too diverse; it embraces people belonging to different cultures and regions and gives them a single and similar identity of Team Google. This significant forte did not stop after Googles invasion over information technology. The substantial benefit of this culture is the fact that this environment promotes talents and genius regardless of ethnic and racial discriminations, which in turn results in maximum output for the employees. However, there is a potential risk of conflicts within the organization because of non-existence of any control hierarchy (Google, 2010).
The SWOT analysis is the detrimental factor in deciding the business strategies of any organization and it is the case with Google as well. The strengths of this organization involve good reputation and user personalized features, and the advertisement and value added services. Weaknesses include diversity, and numerous deadlocks in various researches. The opportunities are easy starting and learning, achieving latest information, and usage of undivided content. The threats involve the issues related to censoring different information and disarray of users or searchers.
The core competencies in Googles way includes relevancy in creating advertisements and monolithic network of URLs by effectively utilizing the Google adense program and the strategies related to double clicking. This is the main reason of the fact that Googles core competencies are nontransferable to media that is not online. In BCG matrix, Google is the proud owner of the products and applications that involves search engines, business software, sources of income, stars, question marks, and Google-mail.
The adaptive strategy of Google is to promote users and searchers for upgrading and ignoring Internet Explorer. This is the main reason of Google encouraging Chrome and Firefox. Moreover, for users who are working on previous versions of IE the strategy is to encourage them to use the latest versions in order to ensure quality service. The current strategy of Google is very significant as it holds the credit for being the most used engine in entire world. It provides links to different sources in order to meet up with users requirements. The company established itself in 1998 and has progressed at an exponential rate since then. Customer satisfaction and quality service remains the basic objective of Google in every phase of progress.
The searching process is more quick and easy with the option of Google toolbar that works in all types of computers and mobile phones having internet facility. The AdWord service ensures exchange of information related to different products in an organized and rapid manner (Burge, 2008). The rapid progress of Google after the acquirement of YouTube and Google Earth has made the world wonder in the real sense of word. Google offers numerous programs to encourage brilliant people around the world. Searching options, email options and supporting tools, mobile interfacing has also undergone rapid advancement that has changed the business world completely (Google, 2010).
The user-friendly and quick search is the main objective at Google along with the availability of relevant content. Google has always provided the best of services ever since the beginning of its operation and now it has increased functioning and operation on every device having internet. Though advertisement is the only revenue source but still the over loading and irrelevant ads does not have any place at the Google search page. It provides different searching options that allow the user to narrow the search results available in different languages. Along with the friendly and encouraging environment, Google greatly emphasizes on the cause of effective and efficient search and this is the main reason of Google always performing beyond expectations (Google, 2010).
Works Cited
Burge, Jons. Google: How does it work? 2008. Retrieved on February 04, 2010: http://www.redfusionmedia.com/2005/07/google-how-does-it-work.htm
Google. Google Inc. Official Website, 2010. Retrieved on February 04, 2010: www.google.com Read More
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