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What is Google's business -level strategy - Book Report/Review Example

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Online advertisement is the one and only source that serves as the source of revenue generation. In this respect, the strategies and procedures adopted by Google reflect the themes of improved and advanced…
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What is Googles business -level strategy
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What is Google's business -level strategy

Download file to see previous pages... This is evident from Googles mission statement as well; as it defines the mission of this giant as organizing the widely scattered data and making the users to access and use it worldwide (Google, 2010). Experts view this statement as a very direct objective that would utilize every possible opportunity using different successful strategies. It is important to throw light on Googles corporate culture while discussing business level strategies of Google. The culture found in this organization is too diverse; it embraces people belonging to different cultures and regions and gives them a single and similar identity of Team Google. This significant forte did not stop after Googles invasion over information technology. The substantial benefit of this culture is the fact that this environment promotes talents and genius regardless of ethnic and racial discriminations, which in turn results in maximum output for the employees. However, there is a potential risk of conflicts within the organization because of non-existence of any control hierarchy (Google, 2010).
The SWOT analysis is the detrimental factor in deciding the business strategies of any organization and it is the case with Google as well. The strengths of this organization involve good reputation and user personalized features, and the advertisement and value added services. Weaknesses include diversity, and numerous deadlocks in various researches. The opportunities are easy starting and learning, achieving latest information, and usage of undivided content. The threats involve the issues related to censoring different information and disarray of users or searchers.
The core competencies in Googles way includes relevancy in creating advertisements and monolithic network of URLs by effectively utilizing the Google adense program and the strategies related to double clicking. This is the main reason of ...Download file to see next pagesRead More
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