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Marketing management - Essay Example

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Originally, the company dealt locally but with the increase in globalization and availability of cheaper resources, the company initiated exports of its products lately to U.S, and Europe. The company has been highly successful in attracting the international customers,…
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Download file to see previous pages Since the last 10 years, HCC has grown swiftly, principally throughout an insistent policy of efficient management.
However in the wake of the economic crisis and the following recession that has also hit the company steering its sales down by almost 50%, the company has been forced to lay down 50% of its employees, and the company is motivated to look towards new options and destinations. Russia and South America have been identified as new selling destinations for the company along with trying to profit margins in the highly competitive environment. However, the company is also trying to promote its products in the local Chinese markets.
The next section presents a detailed analysis of the market conditions for the company, the opportunities and threats, the current position and management strategy of the company and the forces of change that are required to build a more efficient and successful organization. I choose to select the method of various analysis tools like SWOT, Porter analysis to study the above requirements and conditions for the company.
1. The company commands significant lead in many segments in the export sector of the Chinese industry for entertainment goods. It is also a well known international company and its products have been able to set their own brands in the international market up till now
2. The company has a flexible and customer oriented product history with a considerable development in the export sector as they have increased the market share by 3% to over 6% within the last two years.
Porter’s five forces analyze the strong points of a company. Traditionally, the analysis is used to take notice of new product launches, upgrading of business services, and appropriate balance of power.
1. Provider control: in this case, the power and control of the suppliers of HCC to drive the prices of the final product or ...Download file to see next pagesRead More
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