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Effective Personnel Management: The Theory of Motivation - Assignment Example

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The aim of the present assignment is to assess the benefits of motivational policies bring to organizational performance. Specifically, the writer will comparatively analyze Maslow’s and Herzberg’s theories of motivation. Additionally, the writer discusses the marketing aspects of management…
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Effective Personnel Management: The Theory of Motivation
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Download file to see previous pages Herzberg’s two-factor theory of motivation suggests that ‘motivators’ deal with aspects of work and include work, promotion, achievement, responsibility, and recognition whereas ‘hygiene factors’ deal with the context in which the work is rendered and includes working conditions, interpersonal relations, and supervision.
Amongst Kellogg’s various initiatives to make the organization a good place to work and a desirable employer of choice, the company has a ‘Fit for Life’ program that enables employees to use fitness centers, get free health checks as well as annual fitness assessments. The company uses flexi-time, home working, part-time working, job sharing, career breaks, parental leave et al. as motivators.
Herzberg's hygiene factors correspond to Maslows physiological, safety and social needs (basic pay, work conditions) whereas Herzberg's motivators correspond to Maslow's esteem and self-actualization needs (recognition, growth, achievement).
Employees are often cited as the most important resource that an organization has. Motivated employees go that extra mile to ensure that their organization is ahead of the competition. Having a motivated workforce accords numerous benefits to an organization:
Save Costs: Motivated employees are more involved in their work. They tend to go beyond the call of their duty, apply their minds and suggest product and/or process improvements for the organization. Any such innovative idea given by the motivated workforce has the potency to save massive amounts of money for the organization.
Reduction in Employee Turnover: Employee turnover costs an organization dearly. In case the replacement is not found immediately, it may hamper the smooth functioning of the organization. ...Download file to see next pagesRead More
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