Target Company - Case Study Example

The primary business units of Target are Target Financial Services (Target Sourcing Services/The Associated Merchandising Corporation and Target stores. Target is a privately owned company headed by Greg Steinhafel, and Bob Ulrich, a chairman. The main products are clothing, housewares and food (Target. Corporation 2008). At Target, consumers also hold images of institutions. Images of retail-store characteristics or personalities affect shopping behavior. Sensory impressions result in consumers' attributing distinct personality characteristics to retail units.

Some stores reflect the bargain basement, discount atmosphere, whereas others reflect an atmosphere of elegance, luxury, affluence, and sophistication. The store image stems from such diverse factors as advertisements, sales personnel, merchandise, services, pricing strategies, physical plant, and layout. Research findings seem to indicate that consumers choose to shop at stores and purchase brands consistent with their own personalities. Since 1971, Target has provided huge acquisition policy which helps it to expend and grow as a leading US retailer.

Suring 1982-2000, target organized its new campaign and opened new stores in the West and East coast. In 2006, target opened its store in India (Target. Corporation 2008). Currently, Target employs 366,000 (2008) people. . Globalization changes the nature of demand and preferences of potential customers (www.target.com). The main internal factor include organizational goals and strategic intent of Target based on current market situation. The revenue of the company is $63.367 billion and net income is 2.

849 billion (2007) (Target. Corporation 2008). The customer based of target consists of low and middle class citizens who value good quality but low price. This fact, combined with shared universal wants, needs, desires, and fantasies (for name brands, novelty, entertainment, trendy, and image-oriented products), make it possible to reach the global teen segment with a unified marketing program. In Target's price competition takes form of branding, advertising, promotion, and additional services to customers and product innovation.

In relation to minor competitors, the Target provides comparable buyer value but perform the activities more efficiently so as to attain a cost advantage, or perform the activities in a unique way which raises the value to the consumer and thus allows them to command a premium price - the concept of low cost. I want to work for Target Corporation because it proposes great opportunities for employees and develops personal skills and knowledge of every employee. For me, target is a chance to apply my professional knowledge and skills into practice and grow with the company.

Target employs excellent managers and experts I would like to work with. This function is concerned with dividing work and allocating it among employees and determining their responsibilities and relations. At Target, all employees come from different cultural and social environment;