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Visual Communication - Essay Example

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It is an observation that art has been one of the significant aspects of the society that has continued to influence and inspire humans since centuries. One of the major attributes of art is its visual existence that enables artists to create a strong relationship with audience…
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Visual Communication
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Download file to see previous pages On the other hand, few experts (Candy, pp. 23-25) believe that contemporary form of art, such as films, television, music videos, digital photography are outcomes of inspirations and influences from previous art movements (Candy, pp. 23-25). Thus, all contemporary representations of art enjoy a deeper relationship with different periods of art in a meaningful manner.
For instance, Surrealism was a significant and successful art movement of 1920s; however, studies have indicated that present artists are doing nothing but blending technology with traditional artworks of Surrealism, and few other art movements, such as Impressionism, Cubism, etc. Analysis of the literature (Surrealism.org, 2009) related to Surrealism has pointed out that present progression in the field of art has changed only the tools and equipments, and artists are still continuing to add visual elements of Surrealism that will be part of the discussion later in the paper. In the past, Surrealists used to create artworks by their hands and brushes while using the techniques, such as collage, furnage, heatage, bulletism, outagraphy, etc (Surrealism.org, 2009). Today, artists, especially of the music videos are using computer software instead of brushes to use the same techniques, in order to communicate with the audience visually, as well as to present their music in an enhanced and inspirational manner (Candy, pp. 29-36). This is one of the reasons that music videos have now become the influential tools to popularize a song, and despite of weak lyrics of a song, artistic music videos result in success of the music (Williams, pp. 47-61).
In this regard, it has now become very important to identify factors that existed and played significant role during the art movement of Surrealism, and have continued to dominate the music videos in contemporary era of 21st century. For this ...Download file to see next pagesRead More
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