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Representations of gender and/or lifestyle in advertising - Essay Example

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This essay describes how the gender and sexuality are portrayed in advertisements. Sexuality, just as was in the past years dominates the minds of people as shown by the trendy fashion where both males and females are continuously pursuing the sexual outlook. …
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Representations of gender and/or lifestyle in advertising
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Download file to see previous pages Point 3: Gender advertisement have been increasingly taking shape in alluding to superiority/inferiority among the genders where males are often portrayed as superior to females and this has associated impacts towards the target audience and societies. Outline This paper intends to present a qualitative analysis in points to the support of and against the thesis statement presented above. However, it is the position of the paper that as the thesis holds, lifestyle and gender use in adverts are wholly directed towards advertisement for inferiority/superiority, cultural destruction as well as sexual emotion appeal. Discussion Sexuality, just as was in the past years dominates the minds of people as shown by the trendy fashion where both males and females are continuously pursuing the sexual outlook. Fashion has overtaken the world and the visual appeal through outward look is slowly becoming the main thing especially within the field of advertisement. Everybody is depicted to be always sensitive of the body appearance wherever walking down the streets (Elliott and Elliott, 3). However, great change is observable in the perceptions of human beings as regards the sexuality where unlike the traditional conservative manner in which the human body was relatively concealed, the modern day trends are exposing human body the more. I identify with Bordo as she puts it that women dread being seen from the perspective of being too old, flat chest, too fat or such untrendy ways and this explains the far extents that women are going towards looking sexy and classy. Equally, I agree with the feeling that the writer felt when she first observed the male picture as she took her coffee. Even today, women are very much...
This "Representations of gender and/or lifestyle in advertising" essay outlines how too much body exposure in advertisement changed our consumer's behavior and our perception of beauty. Fashion has overtaken the world and the visual appeal through outward look is slowly becoming the main thing especially within the field of advertisement. Everybody is depicted to be always sensitive of the body appearance wherever walking down the streets (Elliott and Elliott, 3). However, great change is observable in the perceptions of human beings as regards the sexuality where unlike the traditional conservative manner in which the human body was relatively concealed, the modern day trends are exposing human body the more. I identify with Bordo as she puts it that women dread being seen from the perspective of being too old, flat chest, too fat or such untrendy ways and this explains the far extents that women are going towards looking sexy and classy. Equally, I agree with the feeling that the writer felt when she first observed the male picture as she took her coffee. Even today, women are very much attracted with the male bodies especially with that sexy curvatures and such it elicits the sexual desires of the women.
However, there has been an observable increase in associating either the male or the female bodies to sexual objects. Despite the fact that this was still the case in those times, females for instance are no receiving the due regard and respect they deserve when males whisper and cajole them on street as just sex objects. ...Download file to see next pagesRead More
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