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Media Analysis - Essay Example

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The tangible proof for this is the proliferating representations of women in the advertising media and some of these relate to television commercials (Gould, 1994). This paper wishes…
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Download file to see previous pages The discussion will also connect cultural norms pertaining to sexually explicit materials and the public utilization of it. The infringement of human dignity will also be explicate, and lastly, the conclusion.
Numerous commercials today are penetrating the world of television, especially in the United States. Representations are often instilled with amatory fantasies and desires (D’Emilio & Freedman, 1989, as cited in Gould, 1994, p. 73). Nevertheless, such representations are consistently facing manifold accusations of contesting the ethics and morality of humanity in which most of them come from the Americans (D’Emilio & Freedman, 1989, Foucault 1990, as cited in Gould, 1994, p. 73). This concern in advertising has been dubbed by Boddewyn (1991) as a “soft tissue,” which has the foundation of being subjective and community generated roots and values (as cited in Gould, 1994, p. 73).
Furthermore, there are many forms of sexual appeals that may be perceived differently from other perspectives. The publicity of lewd materials should consider the potential feedback of the populace. Sexual appeals present in commercials are of manifold classifications and may comprise various factors. This can be made through the utilization of gorgeous models that would portray different levels of bareness and implications (Severn, Belch, & Belch, 1990, as cited in Gould, 1994, p. 73). These visual attractions are sometimes incorporated with verbal factors (Severn et al., 1990, as cited in Gould, 1994, p. 73) and other factors, such as sounds and scents. Deliberation should be done in order to stipulate on terms specifying the TV commercial if it may depict unethical or ethical concerns in the perspectives of the public (Richins, 1991, as cited in Gould, 1994, pp. 73-74). Also, such measures should be implemented because the commercial should receive positive recognition from the public (Gould, 1994, pp. 73-74). However, even if there ...Download file to see next pagesRead More
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