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Marketing - Assignment Example

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Summary
The iconic red and white foil wrapper of the original bar has been its strength but some unconvincing extensions have truly defaced the original brand (Gelder & Woodcock…
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Download file to see previous pages... Therefore, I want to interact with the consumer creatively; the ‘break’ concept can be creatively explored through the packaging and synced with its current advertising campaign. Taking a break in today’s fast paced life is integral. The current pack is very clean, in-your-face, well branded, but it has nothing else to say. Before any design modification, I will spot the key visual equities that aid consumers identify the brand, I will just add in these elements for more interaction (Aaker 2004). I would refresh and rejuvenate the pack design rather than re-invent it because it is not necessary for loyal consumers to appreciate a pack transformation. To really get creative with the pack design I would replace the brand name with seasonal messages as well. For example, on Mother’s day I will design the packs creatively with an amazingly patterned embossed print on the wrapper with confetti which can say ‘The Best Mom Ever’; a celebration break for the mothers. I can also depict the ‘break’ by creatively executing the barcode as well, perhaps by leaving space between the horizontal ...Download file to see next pagesRead More
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