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Therefore, I want to interact with the consumer creatively; the ‘break’ concept can be creatively explored through the packaging and synced with its current advertising campaign. Taking a break in today’s fast paced life is integral. The current pack is very clean, in-your-face, well branded, but it has nothing else to say. Before any design modification, I will spot the key visual equities that aid consumers identify the brand, I will just add in these elements for more interaction (Aaker 2004). I would refresh and rejuvenate the pack design rather than re-invent it because it is not necessary for loyal consumers to appreciate a pack transformation. To really get creative with the pack design I would replace the brand name with seasonal messages as well. For example, on Mother’s day I will design the packs creatively with an amazingly patterned embossed print on the wrapper with confetti which can say ‘The Best Mom Ever’; a celebration break for the mothers. I can also depict the ‘break’ by creatively executing the barcode as well, perhaps by leaving space between the horizontal
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In today’s marketing industry it has been evidently showing that there are a lot of imitations of various brands in the market. People are thinking that buying such imitation products would give them the same prestige as that of the original one. One of the most well-renowned brands in the world today is Havaianas.
Considering the product features of Trap-Ease, women could be its best market for the mouse trap. But not just women. Martha has to segregate the group further. To target a market just because of gender lacks the specifics for targeted marketing. There are subgroups in the women market and to conclude that the best market is women because they stay at home to take care of the children missess fails to identify the actual demographic of the market.
Integrated marketing communications is a comprehensive approach to marketing and advertising that is customer centric and data driven. Within this spectrum of understanding integrated marketing communications involve the development, coordination or an organization’s advertising strategies and resources.
The importance of marketing can be well established by providing a well known example from the beverage sector of America. During the year 2010, through aggressive and clever marketing strategies, the Diet coke of Coca Cola overtook Pepsi to occupy the second spot in the US.It is important to mention as a result of marketing, Coke was able to win back in the decade old rivalry, which is more popularly referred to as the war of the Colas (Esterl, “Diet Coke Wins Battle in Cola Wars”).
Information technology has changed the world to the extent that it has become infused with life and work. Advanced technology has enabled businesses to come closer to their customers and anticipate their needs. Internet is aggressively used as a platform to enhance business and serve the customers.
—the Facebook fan page as well as the My Coke Rewards are specific evidences from the website that tells Coca Cola as a product is in the mature phase of the product life cycle.
Coca Colas emphasis is on retaining consumers and increasing consumption—as apparent in the
The roles of public relation advisor in marketing and communications industries that contribute to a marketing orientated organization are: To support the Senior Marketing Director in developing the organization’s social marketing and public relations as well as strategy plans. Those plans are aimed at building brand equity with major stakeholders via the social platforms of media.
The basic concept is to make to most appropriate product that has to be available at the right place at right prices with most suitable promotion. These elements are called variables because they differ from