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The other three survived only because special measures had been taken to prevent the rupture of the tank such as (a) plastic baffle between the axle housing and the gas tank (b) steel plate between the tank and the rear bumper and (c) a rubber lining in the gas tank. The results of the test therefore show clearly, that the fuel tank failed, yet the Company did not take any action to remedy the defect. Three of the cars fared better when some special measures were introduced, and the Company had this evidence on hand as well but this still did not factor as significant enough to merit some remedial work being carried out by the Company before getting the cars on to the market. Ford was therefore deficient in its duty of care, because when faced with such results, it should have taken greater care to ensure that the defect in the fuel tank was remedied.
Secondly, there are ethical issues that need to be considered as well. The crash test results suggest that there was a danger posed to life and limb as a result of the defective fuel tanks. The question of ensuring safety of future consumers and users of the cars should have therefore been paramount in Ford’s decision as to whether to continue manufacturing the Pintos or not. However, in arriving at the decision on whether or not to market the Pintos despite the defect in the fuel tank which had been discovered, the Company had decided that in order to be competitive, the car should not cost more than $2000 and weigh more than 2000 pounds. This raises the issue of whether Ford considered its competitiveness more seriously or whether it valued the potential loss of life more seriously. Had the latter been the case, it would have taken steps to ensure that the fuel tank was replaced with a rupture proof fuel tank, which would have been somewhat more expensive. It would have also rendered the Pinto less competitive because it would have used up
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All three of the teenagers died from severe burns and this case became extremely famous in the future years, particularly in the decision whether production for Ford Pinto should be continued or not (Ethics and the Individual, n.d). Various accidents have been noted with people burning to death, involving the Ford Pinto.
Different ethical doctrines or theories can likely create a very notable difference on how the executives carry out a decision. In the case of the operation of Ford Pinto, an ethical egoist’s suggestion to Ford’s executive at those times will most likely differ from that of a utilitarian.
The categorical imperative of an individual’s right to sue for the redress of grievances, that was analyzed in the essay must be considered against the reasonability of product use. For example, a three-pack-per-day smoker shouldn’t be able to successfully sue the tobacco company for product liability after contracting lung cancer.
Utilitarianism: The basic ethical principle of this theory is of consequences, weighing them up to determine how every person involved in any event, issue, proposal, project and so forth, would be affected. The aim in doing so would be to decide on a morally right action, one that would result in "the greatest overall positive consequences for everyone" (Hinman, 136).
In the case of the Ford Pinto, Ford engineers determined that the car’s design poses a high probability of danger to life and limb of its riders, and such concern was communicated to the management and the government agency. When management and the government
This is where ethics comes in. Though an expensive deal; ethics brings the final victory as it did to the tortoise from the Aesop’s fables which state that plodding wins the race.
A strong recommendation of top of the line business society is that it truly believes
In this regard, when developing products, most companies ensure that the main area of the agenda is the health or the safety of the customers. This is because regardless of the pricing of a product, the customers would use it if the manufacturer has made sure that
It is said that French is the second mother tongue of the Europeans with 77 million French speakers. About 29 countries have declared French as their official language.
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