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How the Worlds Largest and Most Profitable Automaker Drove into a PR Disaster - Book Report/Review Example

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This review "How the Worlds Largest and Most Profitable Automaker Drove into a PR Disaster" analyzes two articles, “Ford Pinto Safety Problems” and “The Toyota Recall Crisis”.  Reportedly, a discussion would also reflect on identifying and analyzing the pros and cons of using cost-benefit analysis…
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How the Worlds Largest and Most Profitable Automaker Drove into a PR Disaster
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Download file to see previous pages With reference to the article, the recall of Toyota Lexus model when the Saylor family was killed in August of the year 2009 raised several critical challenges for the company. The company in this regard could have recalled each Lexus model after ensuring that the accident has taken place due to certain technical failure or inappropriate design of the product. Moreover, the company could also take effective measures in redeveloping its brake pedals a after observing that the incident took place due to the inappropriate engineering of brake pedals and floor mats (MacKenzie and Evans, “The Toyota Recall Crisis: A Chronology of How the Worlds Largest and Most Profitable Automaker Drove into a PR Disaster”).
2) In relation to the process of a product recall, it can be affirmed that various sorts of obvious and less obvious ethical issues are involved with this practice imposing a severe impact on the overall performance of the organizations. A few of the most obvious ethical issues of product recall include moral responsibility, ensuring adequate safety to the customers along with imposing an unfavorable impact on an organization’s reputation. These ethical issues come into conflict with a particular company’s economic concerns by generating severe complexities in the operational procedures. Given these issues, Toyota responded adequately to the reported problems with their brakes by adopting and executing advanced technologies (MacKenzie and Evans, “The Toyota Recall Crisis: A Chronology of How the World's Largest and Most Profitable Automaker Drove into a PR Disaster”). On the other hand, Ford Motor Company has also faced a similar issue due to its lack of safety measures while making automobile products. The responses made by both Toyota and Ford Motor were significantly different and reflects diverse initiatives to address ethical issues in their product recalls process (Birsch and Fielder 177-199). ...Download file to see next pagesRead More
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