We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Nobody downloaded yet

Research Proposal for Marketing in the Cruise Ship industry - Essay Example

Comments (0)
The cruise industry is one of the most lucrative industries which have altered drastically over the years due to changing consumer trend, demand, and external environment. This has greatly impacted cruise companies spanning from North America to Europe. In the UK especially, the…
Download full paper
Research Proposal for Marketing in the Cruise Ship industry
Read TextPreview

Extract of sample
Research Proposal for Marketing in the Cruise Ship industry

Download file to see previous pages... While the American cruise industry has had a head start, the European Cruise Council (ECC) claims that Europe recently has become the centre of gravity for the cruise industry of the world with a record of 4 million travellers. The United Kingdom has one of the largest sources of market for European cruises which has a share of 1.3 million passengers for the year 2007 (ETN, 2008). However, with the setting in of global recession, the UK cruise industry has also been hard hit with a fall in travellers overseas as compared to other countries in Europe. Companies which deal with cruise tours have been hard hit with no option but to continue with scheduled tours. Industrialists consider these situations grave, and are of the view that they should shut down supply by cancelling bookings. Others, owners of cruise lines such as Carnival, Seatrade, and MSC Cruises especially, are of the view that companies need to continue in order to survive the meltdown (holidayinsider.com, 2009).
In such hard times, it is critical that companies change their approaches to management and marketing. This is a tricky business when considering the structure and operation of cruise businesses. By and large the cruise ship industry has been one of the fastest growing industries with a brief history of growth stemming from during 1970s in the North America, even though its origin had been European. The style of service delivery, product, management and plans for tours are different from the usual customer service oriented industries. This is because the nature of the cruise industry is perishable; that is once the cruise is underway the value of the room booked ends. Cruise lines depend entirely on their passengers to generate revenue as well as operation. It is highly demand elastic which makes it one of the most volatile industries in the world. Companies, ...Download file to see next pagesRead More
Comments (0)
Click to create a comment or rate a document
Cruise Industry
A high number of small players in the fragmented industry mean that each player competes for every niche in such as a market. In a consolidated industry, the major players such as Carnival Cruise Lines, in the market usually share all the resources themselves and make decisions and agreements.
15 Pages(3750 words)Essay
Maritime Marketing
Maritime industry is a service oriented industry. The service of the industry can be categorised into three types i.e. container terminal, cruise terminal and vehicle terminal. The distribution channel also affects the pricing policies of the product. It impacts on the crucial decisions of the organisations.
12 Pages(3000 words)Essay
Marketing Research Proposal
Tied to this problem is the need to expand the market of the Hummer brand. Marketing Research Problem Marketing Research Problem basically revolves around the need to widen the customer base of a given product or improve on some specific areas that affect the levels of performance on the market (Majumdar, 2007, p.
4 Pages(1000 words)Essay
Cruise industry in India
The emerging trends like the rise in the standard of living, Modern lifestyle, enhanced economic standards, competitive work culture and the revelation of internet based technology in tourism and travel has made the planning vacation easier.
4 Pages(1000 words)Essay
Marketing research proposal
The adequate and accurate measurement of consumer satisfaction and service quality in the hospital is of paramount importance to the Management of the trust as it directly concerns its objective of ensuring high quality patient care. In the following paragraphs a market research scheme is enumerated which would help the trust management measure the consumer satisfaction.
8 Pages(2000 words)Essay
The company has come a long way in 60 years and in 2006 it generated sales of over $70 billion (Yahoo, 2007). This innovative company help
4 Pages(1000 words)Essay
Cruise ship business
Cruise industry analysts reveal that the industry market capacity has been used up to 70% with a further 5% increase expected to be seen in 2015 (Tony, 2011). Such figures indicate that there is major potential to venture in this field. With its
2 Pages(500 words)Essay
Marketing research proposal
er in the last five years the soft drink market has expanded with a range drinks designed and marketed at various target groups, such as those used for the following reasons; energy supplements, diet supplements and mixer drinks. In the 2011 financial year, Pepsi-Cola recorded
8 Pages(2000 words)Essay
Cruise Line Industry
Also included are demographics showing the market that Carnival targets, strengths, weaknesses and today’s threats. Finally, where does Carnival stand in
6 Pages(1500 words)Essay
Cruise ship tourism

The author states that the consolidated industries have marketing communication systems that are articulated to promote the entertainment architecture of the ships. To reinforce the essence of fun in Carnival, the cruise industry has adopted marketing strategy in order to become more competitive than the fragmented industries.

3 Pages(750 words)Case Study
Let us find you another Essay on topic Research Proposal for Marketing in the Cruise Ship industry for FREE!
Contact us:
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us