Human Resources Management - Essay Example

Although there has been quite a lot of negative feedbacks with regards to PETernity leave in other countries, it remains a fact that the benefits of implementing five days unpaid leave to VMA employees who wishes to adopt a new dog or cat less than 10 months old. There are many people who would give extra time and care for their pets. In line with this, VMA HR manager should take advantage of this sentiment in order to keep more employees feel more accepted and motivated to work better and stay longer with the company.

Likewise, HR manager can make use of this option as a way of attracting new employees other than the typical HR strategies like offering of flexible working approach like part-time job, flexy time at work, job sharing, unpaid leaves, and industry pay standards. Since VMA’s PETernity leave does not apply to employees with pets more than 10 months old, the HR manager is adviced to improve this HR policy by extending the PETernity leave benefits to its employees who have pets like dogs and cats regardless of the pets’ age, breed, and gender.

Established back in October 2000, Virgin Mobile Australia (VMA) is a telecommunications company that offers a wide-range of mobile communication products and services including the access to mobile broadband through its 3,500 retail store outlets nationwide (Virgin Mobile, 2009a; van der Walt, Morris, & Simsek, 2007). As of 2008, VMA was considered the 4th telecommunication company in Australia that was given the authority to sell Apple iPhone 3G (MacBlogz, 2008). Serving more than 400,000 customers in Australia (van der Walt, Morris, & Simsek, 2007), the company is challenged to improve and maintain the quality service that is given to its customers.

Because of the continuous business expansion and tight market competition within the telecommunication industry, the HR manager of VMA should continuously improve the employment benefit packages not only to attract competitive